DTH
SITI Networks reports Rs 435.69 million loss amid insolvency process
Mounting losses and legal challenges continue to weigh on operations
MUMBAI: SITI Networks Limited, currently undergoing a Corporate Insolvency Resolution Process (CIRP), has reported its un-audited financial results for the quarter and half-year ended 30 September 2025. The company’s financial position remains under significant pressure, with ongoing losses and uncertainty around its ability to continue as a going concern.
The company reported a consolidated net loss of Rs 435.69 million for the September 2025 quarter, taking its accumulated losses to Rs 29,388.36 million. Its net worth stands at a negative Rs 12,445.09 million, while current liabilities exceed assets by Rs 16,861.18 million, raising serious concerns about financial sustainability.
For the half-year period, consolidated revenue from operations declined to Rs 5,667.78 million from Rs 6,108.28 million in the corresponding period last year. Total current liabilities rose to Rs 24,796.07 million, driven largely by trade payables of Rs 11,030.22 million and borrowings of Rs 7,573.85 million.
The Resolution Professional has admitted financial creditor claims of Rs 11,292.66 million, along with operational and employee claims amounting to Rs 7,066.86 million. Meanwhile, statutory auditors have issued a “Disclaimer of Opinion,” citing lack of access to key information, including minutes of Committee of Creditors (CoC) meetings due to confidentiality constraints.
A dispute also continues over Rs 1,230 million appropriated by lenders from the company’s bank accounts during a “stay period.” The National Company Law Appellate Tribunal (NCLAT) has directed that this amount be held in a separate interest-bearing account until the matter is resolved.
Operationally, pay channel costs for the half-year stood at Rs 3,754.03 million. The company noted that if these costs were reported on a net basis, both revenue and expenses would appear lower, though there would be no impact on the net loss.
Additionally, Siti Jind Digital Media Communications ceased to be a subsidiary in October 2025 following approval of a resolution plan. SITI Networks’ future now depends on the successful implementation of its own resolution plan as it continues through the insolvency process.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
