Ad Campaigns
ETMoney campaign shows cricketing heroes on financial pitch
MUMBAI: Would you judge a fish by its ability to climb a tree? Then why expect a top cricketer to be good at financial management? ETMoney’s latest campaign ‘Batting for money’ shows top cricketers discovering how easy it is to save, grow & manage their money effortlessly on the financial pitch using the app.
With the cricketing season’s heatwave upon us, ETMoney releases a series of films featuring some of the highest earning cricketers – Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show light hearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.
The series starts with Parthiv Patel discovering how ETMoney is helps him to manage his finances. Subsequently, we see him suggesting ETMoney App to his cricketing friends’ to help solve their financial dilemmas and money management issues in a simple, fast and reliable manner. The cricketers get into a ‘contest’ on who is better at managing his money.
The creatives have been shot in selfie style and highlight the benefits of the ETMoney app’s user-friendly feature such as Investment Solutions, SmartDeposit, Insurance Solutions and Spends Tracking – that can be handled easily in under 2 minutes, completely paperless & mobile.
Speaking about the new campaign, ETMoney CEO Mukesh Kalra says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”
Speaking about the new campaign, Times Internet marketing head Pratik Mazumder says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”
The campaign will be aired on all major online platforms. This will be supported with print ads and social media amplifications on Youtube, Facebook, Twitter, Indiatimes, MensXP, TOI Sports, ET & Cricbuzz.
The ads can be viewed online at – https://www.facebook.com/ETMONEY/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
