MAM
ETML expands to the Middle East and appoints Rupesh Mishra for Indian brand expansion.
Mumbai: ETML, a growth marketing and analytics agency, recently announced the appointment of Rupesh Mishra as director to lead its aggressive expansion plans in the Middle East region. The appointment reinforces ETML’s vision to strengthen its offering in the global market further and to expand in multiple markets across the world. In this role, Rupesh will report to Raghav Kansal, founder & CEO, ETML, and would be instrumental in driving the company’s growth.
ETML has already seen initial success helping some of the biggest Indian brands successfully scale their presence in the Middle East. With Rupesh’s appointment, ETML is confident to repeat the same with a much bigger number of brands.
Rupesh Mishra, a seasoned professional with over two decades of experience in strategic partnerships and digital business growth, emphasised the alignment of ETML’s offerings with the growth objectives of businesses in the region, citing the company’s strong focus on data, technology, and expertise in performance marketing, brand advertising, SEO, performance creatives, marketing analytics & insights, marketplace advertising & growth consulting.
Speaking on his new role, Rupesh Mishra said, “I am really grateful and excited for this opportunity. Considering the Middle East is being predicted to be the fastest growing online commerce market, ETML has the right fitment for brands eyeing to grow business in the region.” Rupesh in the past has led cross-functional teams across leading digital brands and agencies such as Y2CF, Snapdeal, Times Internet, Rediff.com, Infomedia and Just Dial. Rupesh has also founded and has been successfully running a media agency for a decade now before joining hands with ETML.
Sharing his thoughts, ETML founder and CEO Raghav Kansal expressed enthusiasm for this move and mentioned, “We are thrilled to get Rupesh on board. With his track record and leadership qualities, we are confident to repeat the success that we have seen in the Indian and APAC markets. Having launched & scaled some of the largest Indian brands in the Middle East market already, we deeply understand what works in that market and are confident to repeat that for a much bigger cohort of brands. “
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
