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Estée Lauder India launches double wear fall 2019 Campaign featuring Global Spokesmodel Diana Penty
MUMBAI: Estée Lauder India launches the new Fall 2019 global campaign for Double Wear Stay-in-Place Makeup featuring global brand spokesmodel and Bollywoood actress, Diana Penty. This is Diana’s first global campaign since signing with Estée Lauder India in December 2018 and features Diana alongside fellow Estée Lauder global spokesmodels, Grace Elizabeth, Joan Smalls, Anok Yai, Fei Fei Sun and Carolyn Murphy. The campaign highlights the concept of ‘Wear Confidence’ by showcasing Double Wear’s extensive benefits and shade range and will launch in India in September.
First introduced in 1997, Double Wear Stay-in-Place Makeup remains Estée Lauder’s #1 liquid foundation, providing women with the unstoppable confidence to be flawless all day. With over 40 shades for every Indian woman, this cult-favorite liquid foundation is proven to deliver 24-hours of long-wear for flawless, even coverage and a natural matte finish.
So, when non-stop days call for non-stop wear, this oil-free, oil-controlling, waterproof makeup has serious staying power, even through sweat and humidity, to give you all-day confidence. Choose your shade of flawless, #WearConfidence.
Benefits include:
• 24-hour wear
• Medium-to-Full Buildable Coverage
• Natural Matte finish
• Oil Free
• Oil & Shine Control
• Sweat and Humidity resistant
• Transfer-resistant
• Waterproof
• Stays color true
• SPF10
• Fragrance-free
• Dermatologist and ophthalmologist tested
• Non-acnegenic
Estée Lauder’s new Double Wear Stay-in-Place Makeup campaign will be seen across digital and in-store platforms in India from September 2019.
Double Wear Stay-in-Place Makeup retails for INR 3600 for 30 ml, the Double Wear Stay-In-Place foundation is available at all Estée Lauder stores nationwide, Sephora, Nykaa Luxe, Shoppers Stop and online on Nykaa, Myntra and Sephora.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
