MAM
Escape Velocity announces partnership with Flashtalking by Mediaocean in India
Mumbai: Escape Velocity, a digital media technology services company, has announced an exclusive partnership with Flashtalking by Mediaocean, which is one of the world’s largest ad-serving platforms. Local marketers will have access to autonomous campaign management, dynamic creative optimization, creative personalization, and ad-serving through this relationship.
The strategic partnership with Flashtalking in India is a critical step in helping advertisers close the divide. With an emphasis on providing improved accessibility, clear insights, and increased media efficacy, the collaboration aims to improve the advertising environment for more than 900 advertisers in the area.
“We are thrilled to announce our exclusive partnership with Flashtalking in India. Our mission is to streamline media execution and deliver enhanced results for marketers in the areas of cross-device and cookieless measurement,” said Escape Velocity CEO Raghu Seelamsetty. Escape Velocity has been offering digital services to agencies and advertisers in regions throughout North America, Europe, Asia, the Middle East, and India for over 11 years. In the beginning, it catered to the Indian market as an Amazon Ad Server (formerly Sizmek By Amazon) distributor.
Flashtalking is the leading independent ad tech platform for creative personalization and intelligence across all marketing channels. It facilitates seamless communication among teams by enabling streamlined creative material development, versioning, and distribution with AI and automation. Their scalable and effective solutions are available for a wide range of channels, such as CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media. Flashtalking by Mediaocean managing director JAPAC Georgia Brammer said, “We are excited to expand our network of local supporters in India through our partnership with Escape Velocity. We can guarantee that our clients receive the best possible service and knowledge, allowing them to optimise the effectiveness of their advertising campaigns, thanks to Escape Velocity’s in-depth market knowledge.”
Through this partnership, Escape Velocity clients will have access to Flashtalking’s tech platform services in India. This ensures that they will be supported by experienced professionals who understand the unique requirements and challenges of the Indian market.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
