MAM
Eric Swider exits Trump Media board as leadership reshuffle continues
Key architect of Trump Media’s public listing steps down as board reshapes
SARASOTA: Eric Swider has stepped down from the board of Trump Media & Technology Group, marking a notable leadership shift at the parent company of Truth Social during a period of strategic and market uncertainty.
Swider’s resignation, effective Friday, April 10, 2026, was disclosed in regulatory filings. The company clarified that the move was not linked to any disagreement over its operations, policies or practices, signalling an orderly exit rather than a fallout.
His departure follows closely on the heels of Robert Lighthizer, who exited the board in March, pointing to a broader reshuffle within TMTG’s leadership ranks over recent months.
Swider played a central role in the company’s journey to public markets. As chief executive of Digital World Acquisition Corp, the special purpose acquisition company that merged with TMTG, he helped steer the high-profile deal through regulatory scrutiny from the U.S. Securities and Exchange Commission and other legal hurdles. The merger was eventually completed in March 2024, securing TMTG’s listing after a prolonged and closely watched process.
Beyond the boardroom, Swider also drew attention for his personal stake in the company. In mid-2025, he sold roughly 90 per cent of his holdings, reportedly netting around $4.4 million before taxes, a move that came amid heightened investor interest in the stock.
With Swider’s exit, the current board continues to feature prominent figures including chief executive Devin Nunes, alongside Donald Trump Jr. and David Bernhardt.
The leadership changes come at a time when DJT has been experiencing volatility. As of April 2026, the stock has been trading in the $9 to $10 range, a marked decline from its post-merger highs. Investors are weighing the company’s evolving strategy, including its pivot towards nuclear fusion initiatives, alongside the ongoing challenge of scaling its core platform, Truth Social.
Swider’s exit closes a key chapter in TMTG’s public market story. As the company recalibrates its leadership and strategy, the focus now shifts to whether it can steady investor confidence and translate ambition into sustainable growth.
Brands
Samay Raina’s Still Alive sparks brand rush as comeback goes viral
With 44 million views in five days, marketers seize the cultural moment
MUMBAI: After nearly a year out of the spotlight following the India’s Got Latent controversy, Samay Raina has staged a high-impact return with his comedy special Still Alive, and both audiences and brands are taking notice.
Released on April 7, the special has garnered 44 million views and over 3.4 million likes on YouTube within just five days, underlining the creator’s strong recall and loyal fan base. More than just a comeback, the set sees Raina address the controversy directly, weaving personal setbacks into humour that feels raw, self-aware and unmistakably on-brand.
What has amplified the moment further is the speed at which marketers have responded. Within hours of the special gaining traction, brands began rolling out meme-led creatives riffing on the “still alive” theme and Raina’s name, turning the comeback into a full-blown real-time marketing opportunity.
Across platforms like Instagram and LinkedIn, companies including Airtel, OpenAI, Chayos, YesMadam, Unibic, Parle 20-20, GeeksforGeeks, Biggies Burger, Magicpin and Duolingo joined the conversation, each adding their own spin through wordplay, humour and product-led messaging.
Here are some of the brand creatives circulating online:
