Ad Campaigns
Equentis Wealth Advisory Services unveils its ‘Har Ghar Lakshmi’ campaign
Mumbai: Equentis Wealth Advisory Services has launched its Diwali campaign, ‘Har Ghar Lakshmi’, recognising modern women as key financial decision-makers. The campaign highlights empowerment, connection, and celebration, showcasing women aged 25-40 who balance personal and professional responsibilities during the festive season.
Central to the campaign are stories of women in various roles, from a family member engaging in festive card games to a career-focused professional leaving work late, a multitasking mother-to-be, and a homemaker managing finances. These narratives reflect modern womanhood, emphasizing how women balance their ambitions with family traditions. Accompanied by visuals of rangoli-making and family gatherings, the campaign highlights the community and joy women bring to celebrations and financial decisions.
The campaign is timely, as women now represent 22 per cent of all stock market investors in India, marking significant progress. The number of female investors has grown nearly sevenfold since 2015, highlighting their vital role in shaping the country’s financial future. Through relatable stories and vibrant visuals, “Har Ghar Lakshmi” encourages women to take charge of their financial futures while portraying them as pillars of their homes.
Equentis CMO Alok Arya said, “The ‘Har Ghar Lakshmi’ campaign is to encourage women to accept the very fact that they are the wealth creators. And we salute the modern Lakshmis who gracefully combine tradition with ambition and light their way to economic freedom and wealth. This campaign also acknowledges the balance these women strike between tradition and ambition where they once hesitated to invest or make financial decisions, they now pull up their socks and confidently navigate the world of investments!”.
The campaign resonates the sentiment that Diwali is incomplete without ‘Ghar ki Lakshmi’, reminding us of the integral role women play in our lives and communities. This Diwali, Equentis salutes the new-age Lakshmi, the woman who manages her home and family perfectly yet takes control of her financial future. From making investment decisions to leading a family through financial planning, the new-age Lakshmi is truly a beacon of both tradition and modernity.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
