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Enterr10 network launches Dangal podcast to boost digital-first push
MUMBAI: Enterr10 Network has rolled out the Dangal Podcast, folding the format into its growing digital-first content strategy with the launch of its flagship show, D’ Talks With Masala Chai. The series promises unfiltered conversations with television personalities, blending personal stories with behind-the-scenes industry insights.
The opening episodes featured popular actors Nancy Roy and Madhusree Sharma, known for their roles in Mann Sundar, alongside a special joint appearance by Bhakti Chauhan and Kapil Arya from Shrimati Shukla. The guests spoke candidly about their careers, real-life struggles, success stories and the realities behind on-screen family dramas, peppered with rapid-fire rounds and light-hearted moments.
Hosted by Enterr10 network director Akshat Singhal, the podcast is positioned as a platform for honest storytelling and deeper fan engagement beyond television screens.
Singhal said the initiative marks a natural extension of the network’s storytelling ecosystem, aimed at creating relatable and meaningful content while strengthening its digital footprint. Following a strong response to the debut episode, the network is betting on sustained momentum with upcoming instalments.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
