MAM
Enterr10 network launches Dangal podcast to boost digital-first push
MUMBAI: Enterr10 Network has rolled out the Dangal Podcast, folding the format into its growing digital-first content strategy with the launch of its flagship show, D’ Talks With Masala Chai. The series promises unfiltered conversations with television personalities, blending personal stories with behind-the-scenes industry insights.
The opening episodes featured popular actors Nancy Roy and Madhusree Sharma, known for their roles in Mann Sundar, alongside a special joint appearance by Bhakti Chauhan and Kapil Arya from Shrimati Shukla. The guests spoke candidly about their careers, real-life struggles, success stories and the realities behind on-screen family dramas, peppered with rapid-fire rounds and light-hearted moments.
Hosted by Enterr10 network director Akshat Singhal, the podcast is positioned as a platform for honest storytelling and deeper fan engagement beyond television screens.
Singhal said the initiative marks a natural extension of the network’s storytelling ecosystem, aimed at creating relatable and meaningful content while strengthening its digital footprint. Following a strong response to the debut episode, the network is betting on sustained momentum with upcoming instalments.
MAM
Publicis Media names Adheesh Jain group head media buying, PMX
Moves to PMX unit after stint at WPP, steps into wider buying remit
MUMBAI: Publicis Media has brought in Adheesh Jain as group head media buying for its PMX unit, adding a seasoned buyer with experience across some of the country’s largest digital mandates.
Jain joins the network after a brief career break, having most recently worked at WPP Media as group head media investment for L’oreal India. In that role, he handled digital buying across ott platforms, beauty marketplaces, quick commerce, payment apps and leading news and sports publishers. He also closed large-scale sponsorships across properties such as Indian Idol, Splitsvilla, 4 More Shots please season four and the Women’s Premier League.
Before that, he spent over two years at Interactive Avenues, where he led digital buying for brands including oneplus India and Amazon India. At amazon, he managed an annual media outlay of more than Rs 500 crore across verticals such as Prime, Fashion, Fresh and Prime Video, while driving savings and performance benchmarks.
Earlier in his career, Jain held media planning and buying roles at amura marketing technologies and logicserve digital, building experience across B2B, ecommerce, education, finance and consumer brands. He began his career in performance marketing and social media roles before moving into large-scale digital buying and strategic negotiations.
Announcing his move, Jain said he was excited to join Publicis Media and take on a role that brings “new challenges, bigger responsibilities, and a lot of opportunity to grow.” He added that the learnings and experiences from his previous organisations had shaped his journey so far, and he was looking forward to building impact in his new chapter.
