MAM
Eno partners with Facebook to build rural reach & engagement
Mumbai: GSK Consumer Healthcare’s antacid brand Eno continues to focus on driving penetration in media dark rural markets through its digital collaboration with Facebook’s geo targeting capabilities.
In driving further engagement with rural audiences, the brand has opened up a unique manner of storytelling by introducing the brand message of ‘6 second relief from acidity’ through the voice and medium of the iconic Chacha Choudhary comics.
This collaboration strengthens the brand’s ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital comics and animation videos on the Facebook family of apps and target millions of rural and small-town Hindi speaking audiences. The Chacha Choudhary comics characters – Chacha Choudhary and Sabu, while resonating with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – “Quick Relief and Product Superiority,” said the statement.
“The rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically,” said GSK Consumer Healthcare head of marketing Anurita Chopra.
Speaking about the association, Facebook India global business group director Arun Srinivas said, “With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We have partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”
Each comic strip will depict Chacha Chaudhary and Sabu, accompanying one another and playfully competing with others while eating samosas and kachoris, and dealing with the condition of acidity with Eno as a quick relief solution and building the product superiority, the brand said.
Features CMO Jyoti Pran said, “We are happy to partner with Eno to craft a unique infotainment ‘digital comic’ with ever popular cartoon series Chacha Chaudhary, Sabu and Raka. Through this association we aim to entertain our comic loving readers, while integrating the benefits of Eno in everyday life. The legacy of Chacha Chaudhary continues as India’s most iconic cartoon character for the past 61 years through its comics, animation series and now talking comics.”
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
