AD Agencies
EMVIE Awards turn 25 with a grand celebration of advertising brilliance
MUMBAI- Mumbai’s advertising elite gathered under one roof as The Advertising Club marked a spectacular 25 years of the EMVIE Awards, widely regarded as the Oscars of the media world. The milestone edition, held at the Jio World Convention Centre on 28 March 2025, celebrated the finest in media strategy, innovation, and brand storytelling, honouring industry leaders who have redefined the advertising landscape.
With an unprecedented 1,779 entries from 33 agencies, a record-breaking feat, the competition was fierce, culminating in 443 shortlisted campaigns. The night saw a grand total of 191 winners, including 1 Grand EMVIE, 46 gold, 71 silver, and 73 bronze trophies.
Wavemaker India dominated the night, clinching the title of Best Media Agency of the Year with 665 points, while Mondelez India Foods Pvt. Ltd. took home Best Media Client of the Year with 380 points.
The coveted Grand EMVIE was awarded to Initiative Media (India) Private Limited for their innovative use of AI-driven interactive storytelling for Amazon Prime Video’s Mirzapur, bagging the trophy in the Best Media Innovation: Best Use of AI for a Media Solution category.
Other big winners included Mindshare India, finishing second with 570 points, and Essencemediacom, securing third place with 275 points.
The EMVIE for Diversity, Equality & Inclusion (DE&I) was awarded to Interactive Avenues for their impactful campaign ‘Ek Macchhli Paani Mein Gayi’ for Chhanv Foundation, shedding light on the resilience of acid attack survivors.
The Young EMVIE of the Year went to Navneet Kabra from Wavemaker India, who crafted a winning hand for Cadbury 5 Star & Cadbury Celebrations with ‘The Joker Who Got Cadbury the Winning Hand’.
Havas India, group CEO for South East, and North Asia & and The Advertising Club, president Rana Barua, said, “As we celebrate 25 years of the EMVIES, it’s a moment to acknowledge how these awards have become a true reflection of our industry’s relentless pursuit of innovation, creativity, and excellence. The EMVIES have consistently evolved to capture the spirit of transformative storytelling and the power of effective media strategies. This milestone is a tribute to the passion and dedication of media professionals who continue to raise the bar with their groundbreaking work. Congratulations to all the winners of the 2025 EMVIE Awards — your achievements are an inspiration, driving our industry forward. Here’s to the next 25 years of pushing boundaries and setting new benchmarks.”
EMVIES Committee chairperson Punitha Arumugam said, “The EMVIES have played a crucial role in shaping India’s media landscape by setting new benchmarks in effectiveness and innovation. As we mark 25 years of this incredible journey, we recognize the immense talent, creativity, and strategic brilliance that elevate industry standards. This year’s winners exemplify the best of what media can achieve when insights, strategy, and technology come together.”
With support from The Times of India & UltraTech Cement Limited, the EMVIE Awards 2025 once again proved why they remain the gold standard of advertising recognition. As the industry looks ahead, the only thing certain is that the future of media will be bold, boundary-breaking, and built on brilliance.
AD Agencies
Omnicom posts $6.2 bn Q1 revenue, EBITDA margin rises to 14.8 per cent
AI push and cost synergies lift margins in first full quarter post-merger
NEW YORK: Omnicom has reported a robust first quarter following its acquisition of Interpublic Group, signalling early gains from integration, cost efficiencies and a sharper focus on AI-led services.
The results mark the first full quarter with Interpublic’s operations included, offering a clearer view of how the combined entity is shaping up. Revenue from core operations stood at $5.6 billion, up $345 million year on year on a combined basis, while organic growth came in at 3.9 per cent. Adjusted EBITDA margin rose sharply by 240 basis points to 14.8 per cent, reflecting early synergy benefits.
“We’ve seen momentum and cohesive growth across the organisation,” said Omnicom chief executive officer John Wren. “Our results demonstrate the benefits of realigning our portfolio and moving decisively on integration.”
A key part of that realignment involves shedding underperforming assets. Omnicom has identified businesses worth roughly $3.2 billion in annual revenue for disposal, with about $1 billion already exited in the first quarter. The company expects to complete most of the remaining divestments over the coming quarters, sharpening its focus on higher-growth, higher-margin operations.
On the bottom line, adjusted earnings per share rose 11.8 per cent to $1.90, underlining the financial impact of cost discipline and integration. The company is targeting $900 million in cost synergies by 2026, rising to $1.5 billion by mid-2028.
“We are realising significant cost reduction synergies while continuing to invest for growth,” said Omnicom chief financial officer Philip Angelastro.
Beyond the numbers, the strategic pivot is becoming clearer. Omnicom has restructured its business around “core operations”, stripping out assets earmarked for sale to highlight the segments driving future growth. More than half of its revenue now comes from integrated media, which includes data, commerce, CRM and content automation, areas that are growing faster than traditional advertising.
Indeed, integrated media led growth in the quarter with high single-digit gains, while PR and experiential businesses delivered mid-single-digit growth. Healthcare posted modest gains, while traditional advertising lagged, reflecting a broader industry shift towards performance-driven and tech-enabled marketing.
Central to this transformation is Omni, the company’s AI-powered marketing and sales platform. Rolled out across the organisation during the quarter, the system connects data, talent and services while enabling AI-driven workflows.
The platform is already delivering tangible results, improving media performance, speeding up campaign execution and enhancing measurement capabilities. Integration with partners such as Adobe and Amazon is further expanding its reach.
“We’ve put the latest agentic AI tools in the hands of all our employees,” said Wren, highlighting the company’s push towards automation and data-led decision-making.
The shift is also reshaping client relationships. Omnicom reported new business wins with major brands including IBM, GSK and John Deere, while expanding engagements with existing clients such as Unilever and Exxon. Increasingly, clients are opting for consolidated partnerships, relying on a single provider for end-to-end marketing and sales services.
“There’s a clear trend of clients choosing one partner to manage most of their needs,” said John Wren. “Our integrated model makes that easier.”
Geographically, the US remains the largest market, contributing 61 per cent of revenue, followed by Europe and the UK at 21 per cent. Growth was strongest in the US, with other regions posting modest gains.
The balance sheet remains solid despite increased debt following the acquisition. Long-term debt stood at $10.2 billion at the end of the quarter, while liquidity was supported by $4.3 billion in cash and a $3.5 billion revolving credit facility. The company is also returning capital to shareholders, repurchasing $2.8 billion worth of shares in Q1 as part of a planned $5 billion buyback programme.
Looking ahead, Omnicom remains optimistic but cautious. While the company expects double-digit EPS growth for the year, it acknowledged ongoing geopolitical uncertainties, particularly in the Middle East, though the region accounts for less than 2.5 per cent of revenue.
The integration of Interpublic is still in its early stages, but the initial signs point to a business that is not just bigger, but structurally different. With AI at its core, a streamlined portfolio and a growing tilt towards integrated services, Omnicom is betting that scale, simplicity and smart technology will keep it ahead in an increasingly complex marketing landscape.
If the first quarter is anything to go by, that bet is already starting to pay off.
