MAM
Embark on the journey of the future: Witness the Nex Big Thing from Ampere
Mumbai: The much-anticipated Ampere’s new electric scooter – coined as the Nex Big Thing from Greaves Electric Mobility Pvt Ltd (GEMPL), the e-mobility business of Greaves Cotton Ltd has embarked on a groundbreaking journey from Kashmir to Kanyakumari. Embarking on a 5,100-kilometre journey, starting from Reasi, Jammu and Kashmir on 16 January 2023, this odyssey will not only demonstrate remarkable determination and resilience but also highlight the electric scooter’s impressive power, performance, and style.
Over 45 days, the vehicle will journey across the entire length of the country, navigating various terrains and making stops in numerous prominent towns and cities along the route. This journey is set to redefine the landscape of electric mobility in India.
More than just a scooter, Ampere’s Nex Big thing is a revolution on wheels. Designed with innovation and sustainability at its core, it democratises style and speed for everyone, making it a modern yet familiar, high-performance, family-oriented vehicle. The scooter’s cutting-edge features are ingeniously categorised into Nex.IO (the brain–cluster and software) and Nex.Armor (the brawn – frame, motor, battery, design).
The scooter is equipped with one of the lightest OS and brightest touchscreens, ensuring seamless navigation and connectivity elevating the riding experience. Inspired by the Arctic Tern, a bird known to travel the circumference of the Earth interestingly passing over Kanyakumari, and infused with Indian design elements, the scooter embodies a unique blend of modern aesthetics and rich heritage. Going beyond the mere display of the scooter’s technical capabilities, the historic journey from Kashmir to Kanyakumari celebrates India’s diversity and vibrancy. It navigates the vast tapestry of the nation’s cultures, terrains, and culinary traditions, each reflecting a symbiotic relationship.
Greaves Electric Mobility Pvt Ltd CEO Sanjay Behl said, “The Nex Big Thing by Ampere is a revolutionary vehicle, not just about transportation; it is about reimagining mobility for a sustainable future. As it embarks on this epic journey from Kashmir to Kanyakumari, the scooter will conquer challenging terrains and connect with the essence of what it means to be Indian – a dynamic fusion of tradition and modernity, resilience and community spirit.”
Ampere’s Nex Gen Scooter’s sleek and premium design will be juxtaposed against India’s breathtaking beauty, creating a visual spectacle that embodies the spirit of exploration and innovation.
This marks a new chapter in Greaves Cotton’s 164-year rich legacy of engineering excellence and Ampere’s 15 years of EV manufacturing leadership. With a pan-India network and commitment to exceptional service, GEMPL is poised to revolutionise the electric scooter ecosystem with Ampere’s Nex Big Thing.
Pre-booking of the scooter commences today. More information on the scooter is here.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
