MAM
Embark on the journey of the future: Witness the Nex Big Thing from Ampere
Mumbai: The much-anticipated Ampere’s new electric scooter – coined as the Nex Big Thing from Greaves Electric Mobility Pvt Ltd (GEMPL), the e-mobility business of Greaves Cotton Ltd has embarked on a groundbreaking journey from Kashmir to Kanyakumari. Embarking on a 5,100-kilometre journey, starting from Reasi, Jammu and Kashmir on 16 January 2023, this odyssey will not only demonstrate remarkable determination and resilience but also highlight the electric scooter’s impressive power, performance, and style.
Over 45 days, the vehicle will journey across the entire length of the country, navigating various terrains and making stops in numerous prominent towns and cities along the route. This journey is set to redefine the landscape of electric mobility in India.
More than just a scooter, Ampere’s Nex Big thing is a revolution on wheels. Designed with innovation and sustainability at its core, it democratises style and speed for everyone, making it a modern yet familiar, high-performance, family-oriented vehicle. The scooter’s cutting-edge features are ingeniously categorised into Nex.IO (the brain–cluster and software) and Nex.Armor (the brawn – frame, motor, battery, design).
The scooter is equipped with one of the lightest OS and brightest touchscreens, ensuring seamless navigation and connectivity elevating the riding experience. Inspired by the Arctic Tern, a bird known to travel the circumference of the Earth interestingly passing over Kanyakumari, and infused with Indian design elements, the scooter embodies a unique blend of modern aesthetics and rich heritage. Going beyond the mere display of the scooter’s technical capabilities, the historic journey from Kashmir to Kanyakumari celebrates India’s diversity and vibrancy. It navigates the vast tapestry of the nation’s cultures, terrains, and culinary traditions, each reflecting a symbiotic relationship.
Greaves Electric Mobility Pvt Ltd CEO Sanjay Behl said, “The Nex Big Thing by Ampere is a revolutionary vehicle, not just about transportation; it is about reimagining mobility for a sustainable future. As it embarks on this epic journey from Kashmir to Kanyakumari, the scooter will conquer challenging terrains and connect with the essence of what it means to be Indian – a dynamic fusion of tradition and modernity, resilience and community spirit.”
Ampere’s Nex Gen Scooter’s sleek and premium design will be juxtaposed against India’s breathtaking beauty, creating a visual spectacle that embodies the spirit of exploration and innovation.
This marks a new chapter in Greaves Cotton’s 164-year rich legacy of engineering excellence and Ampere’s 15 years of EV manufacturing leadership. With a pan-India network and commitment to exceptional service, GEMPL is poised to revolutionise the electric scooter ecosystem with Ampere’s Nex Big Thing.
Pre-booking of the scooter commences today. More information on the scooter is here.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
