MAM
Eloelo app appoints Sagar Gaonkar as CTO
Mumbai: Eloelo, India’s homegrown live social media platform, is excited to announce the appointment of Sagar Gaonkar as its new chief technology officer (CTO). With over 16 years of video streaming and OTT technology expertise, Sagar will spearhead innovation, technological strategy, and compliance at Eloelo.
Sagar Gaonkar brings a wealth of experience from his previous roles at ShareChat and Disney+ Hotstar. At ShareChat, he excelled as an engineer lead, driving product conceptualisation and technical initiatives for Live streaming. His tenure at Hotstar & 100ms further solidified his reputation as a leader in the live streaming domain.
Commenting on the appointment, Eloelo founder & CEO Saurabh Pandey said, “We are thrilled to welcome Sagar as our chief technology officer for advancing our mission of being the digital companion for India’s youth via Interactive streaming & games. His deep understanding of the live streaming industry aligns perfectly with our focus on building a vertical social entertainment platform focused on live streaming across video & audio. Sagar’s expertise will be pivotal in scaling our platform and enhancing both user & creator experience.”
Speaking about joining Eloelo app, Sagar Gaonkar expressed his delight and added ”Joining Eloelo during a time of rapid growth in live streaming in India is incredibly exciting. I am deeply inspired by Saurabh’s mission to create a secure and interactive digital third place for India. My focus will be on expediting feature rollouts, enhancing platform stability, and ensuring a seamless and secure experience for our users & creators.”
Eloelo currently ranks in the top three on Google Play Store in the entertainment category and serves over 75 million users in India with content available in six Indian languages. The platform has raised over $37 million from global and national investors, including Courtside, Waterbridge Ventures, Griffin Gaming Partners, Lumikai Fund and Kalaari Capital.
Brands
Kansai Nerolac tests paint in stratosphere for durability proof
Excel Everlast sent to 86,000 ft, survives -64°C and extreme UV exposure
MUMBAI: If walls could talk, this one would say it’s been to space and back. Kansai Nerolac has taken product testing to dizzying new heights quite literally by sending its exterior paint into the stratosphere in a bid to prove durability beyond the lab. In what the company calls a first for the Indian paint industry, a stratospheric balloon carried a payload coated with its Excel Everlast paint to an altitude of 86,000 feet above Earth. Up there, conditions are less “extreme weather” and more “near space”: temperatures drop below -64°C, ultraviolet radiation hits unfiltered, and atmospheric pressure is only a fraction of what it is at sea level.
Most materials struggle to survive such a hostile environment. This one didn’t. According to the campaign, the painted surface returned intact no visible damage, no compromise effectively turning a marketing claim into a high-altitude experiment.
The initiative, conceptualised by ULKA, moves away from simulated lab tests to something far more theatrical and verifiable. The campaign film documents the entire journey, positioning the exercise as proof rather than promise.
The test also doubles as a showcase for the Excel Everlast range, which includes features such as nano-silica-based protection, 30 per cent higher toughness and crack-bridging capability, along with a 20-year warranty claims now dramatised under conditions few buildings will ever face.
For Kansai Nerolac, the stunt is less about spectacle and more about signalling intent: in a category often dominated by functional messaging, it’s an attempt to turn durability into something tangible and memorable.
Because when your paint survives near-space, the neighbourhood monsoon suddenly feels like a very small test.
