Ad Campaigns
Election tracker: Cricket over News
The upcoming election is not just being fought on the ground; political parties have laid siege to airwaves as well.
So much so, followers of the ICC Twenty20 World Cup will vouch for the fact that ‘commercial breaks’ are beginning to resemble the battle cry of the main contenders as they unleash newer segments of their respective campaigns on unsuspecting viewers.
Not without reason for in a country where cricket is religion, the ‘clever’ agencies behind these rival campaigns are only putting their money where their mouth is.
And so we have the Congress continuing to showcase all the good work done in the past decade, with the common man always at the centre, even in the new TVCs. While BJP changes its hitherto serious tone and takes a dig at the Congress in a rather comical way. Whether the saffron party has diluted the message it wants to send out is something the audience may continue to debate but one way or the other, cricket comes across as a critical component of the election strategy.
Speaking of reach, daily soaps on general entertainment channels are watched by a majority of women in the country. With women forming 49 per cent of the voting population, the main players in this election can least afford to ignore this format. Neither can they shrug off the growing importance of digital platforms; especially in an election year when there will be close to 12 crore first-time voters, most of them always online. Hence, political outfits, even the likes of CPI (M), are pulling out all stops to woo the youth in the virtual world to get them to cast their vote in the real world.
Surprisingly however, news channels are still untouched by the flurry of political advertisements. In case you’re wondering why, news channels don’t enjoy the kind of reach that other television channels, say GECs, do. Then again, eyeballs will flow to news channels closer to the election dates for news and analyses. Maybe, that’s when the ad blitzkrieg will hit these channels as well…
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
