MAM
Eggfirst brings on senior hires to bolster business
MUMBAI: Two new senior egg-xecutives have rolled into Mumbai based creative agency Eggfirst. Both have oodles of agency experience under their shell.
Hitesh Sohandani who has been hired as business head has worked for nearly 15 years in agencies such as Triton Communications (11 years in two stints of around five years each) and Everest Brand Solutions, apart from hopping over on to the client side (Suashish Diamonds for a short stint. Sohandani was part of the team that rebranded water purifier brand Aquaguard Total.
Sunil Balan has been recruited as the agency‘s client servicing director and has close to 10 years experience with agencies such as Quadrant Communications (seven years) and also Creative Juice (an agency he helped start).His expertise lies in marketing communications, brand management, digital marketing and strategic communications.
Says Sohandani: “I am absolutely delighted and am looking forward to the exciting opportunities at Eggfirst. Given the ambitious growth plans, I am relishing the challenges that lie ahead.”
Adds Balan: “Eggfirst is the place I was looking to work with to do some really exciting work. With an immensely hard working team, I am keen on working with them to take it to the next level”.
Eggfirst chairman & managing director Ravi Banka believes that their joining his agency is going to really strengthen the management. Says he: “In the ever-evolving business environment where consumers are co-creators of brands, and with the competition being cutthroat among agencies, Eggfirst is looking at getting on board clients known for their creative breakthroughs. I am confident that Balan and Sohandani will play an important role in helping Eggfirst expore new endeavours in coming years.”
Eggfirst is a full service advertising agency which offers end to end creative solutions. It has two other wings – 5 degrees which digital provides end to end digital marketing and social media strategy solutions. It also has a specialised retail wing called Eggfirst Mandi. The agency’s clients have included Unilever, Vim, Hari Darshan, Tata Consulting Services, Tata Salt, Shalimar Paints, Reliance Digital, Maya Digital, Shivam autozone and Blaupunkt.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
