MAM

Effie 2012 announces final shortlist; O&M leads

Published

13 years ago

November 26, 2012

MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012.

Ogilvy & Mather leads with 30 shortlisted entries, followed by McCann Worldgroup‘s 16. Leo Burnett India and Lowe Lintas and Partners tie up with 11 entries each. JWT and Taproot India have got eight and five entries shortlisted respectively.

To be held on 4 December, Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

There are 122 shortlists from 27 agencies this year.

Here is the total list of shortlisted entries:

Name of the agency	No of shortlists
Ogilvy & Mather Advertisement	30
McCann Worldgroup	16 Advertisement
Leo Burnett	11
Lowe Lintas and Partners Advertisement	11
JWT	8 Advertisement
Taproot India Communication	5
DDB Mudra Group Advertisement	4
Grey Worldwide (I)	4 Advertisement
BBH Communications India	4
DraftFCB Ulka Advertisement	3
Mindshare	3 Advertisement
Rediffusion DY&R	3
Saatchi & Saatchi Advertisement	3