Brands
Škoda Auto India launches ‘You never drive alone’ service-led brand campaign
MUMBAI: Škoda Auto India has rolled out a new integrated brand campaign, You never drive alone, in partnership with BBH India, marking the launch of its nationwide service initiative Škoda Super Care aimed at strengthening the customer ownership experience from 2026 onwards.
The campaign is anchored by a brand film that reframes driving as a stress-free journey rather than a functional commute, highlighting Škoda’s expanding service ecosystem across 183 cities. The narrative follows a couple on a scenic road trip, subtly revealing the presence of the Škoda Super Care team as a symbol of continuous support throughout the ownership lifecycle.
Škoda Super Care brings together warranty coverage, roadside assistance for four years, four complimentary services and newly introduced Škoda Check-in services at 1,000 and 7,500 kilometres. The programme is positioned to offer predictable service costs, early engagement with service centres and long-term peace of mind for customers.
Škoda Auto India brand director Ashish Gupta, said the initiative represents a shift in how the brand supports customers beyond vehicle purchase, combining clarity, value and confidence across every service touchpoint.
BBH India and Propagate India chief creative officer Parikshit Bhattaccharya, said the campaign moved away from functional service messaging towards emotional reassurance, portraying support as a quiet but constant presence.
The campaign is currently live across television, digital, print and out-of-home platforms.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
