Ad Campaigns
EcoSoul Home launches “Bharat Ki Parties Ka Naya Partner” campaign
Mumbai: EcoSoul, an eco-friendly home essentials brand, is back with the launch of its innovative campaign with the tagline “Bharat Ki Parties Ka Naya Partner”. The aim behind the campaign is to redefine the way people celebrate festivities, emphasising a sustainable and eco-friendly approach.
The campaign showcases EcoSoul’s disposable party pack which is designed to make celebrations hassle-free and eco-conscious. The campaign further shows how party organisations now do not need to worry about the aftermath because EcoSoul’s disposable party pack ensures a convenient and stress-free post-party clean-up. Eco Soul’s products are crafted with a commitment to environmental responsibility. The party pack items are planet-safe, ensuring they can be easily composted, leaving behind no trace of waste.
EcoSoul the co-founder Dr. Rahul Singh said, “At EcoSoul, we believe that sustainable living should extend to every aspect of our lives, including celebrations. Our disposable party pack not only enhances your party experience but also aligns with our commitment to a greener and cleaner planet. Let’s celebrate responsibly and make every party an eco-friendly affair.”
And, with the new year festivities brimming around the corner, EcoSoul has highlighted, yet, another aspect of parties and gatherings, which is “Maid ki bhi Party”. Picking up on a simple yet impactful message, the campaign is meant to highlight that with EcoSoul’s Party pack, you can manage to be planet-safe and also ditch doing dishes later, thus giving our household help a well-deserving break.
The brand has enthusiastically promoted this campaign across its social media platforms and the brand encourages users to join the conversation using the following hashtags- #EcoSoul #EcoSoulHome #EcoSoulIndia #festiveseason #sustainability #EcoCutlery #GreenDining #SustainableLiving #EcoFriendlyKitchen #ReduceWaste #ReusableUtensils #EcoConsciousDining #ZeroWasteCutlery #PlasticFreeEating #GreenEatingHabits #EcoUtensils #EcoFriendlyDining #CutPlasticWaste #ConsciousConsumer #ReduceSingleUse #EcoFriendlyLifestyle #SustainableTableware #PlanetFriendlyCutlery. The brand encourages everyone to join the movement towards sustainable celebrations and share their eco-friendly party experiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
