MAM
EazyDiner launches Safe+ Dining, a safety program for restaurants as well as diners to eat out without fear
EazyDiner – India’s largest eating out platform, continues to believe that eating out will come back in a safe way. With its extended operations in Dubai, EazyDiner is already seeing a healthy revival in eating out.
With high focus on safety and hygiene protocols, EazyDiner has launched Safe+ Dining for diners and restaurant employees. A comprehensive hygiene and safety protocol monitoring will be done by EazyDiner by vetting and validating restaurants before onboarding them on Safe+ and also continuing to review via periodic visits. The EazyDiner app will also allow diners to give real-time feedback on hygiene standards of the Safe+ restaurant.
Speaking on the launch, Chairman of the Board for EazyDiner, Kapil Chopra, says – “Safe+ Dining will be offered to those restaurants which adhere to the strict guidelines ensuring health and safety of both diners and restaurant employees. We are launching an additional feature of delivery and takeaway with select restaurants at a commission of only 5% – the lowest in the industry. Besides ensuring higher revenues for restaurants, Safe+ will also aid in the discovery of restaurants for diners and alliance partners. Additionally, restaurants will also benefit from access to data to know who is ordering from their restaurants and service their customers better.”
EazyDiner also runs the country’s most premium membership dining program, EazyDiner Prime, spanning over 2100 premium restaurants across 15 cities. EazyDiner will also be able to showcase its partner restaurants and their offerings to premium diners as it also runs EazyDiner Prime for top Indian and international banks premium cardholders. These include American Express Centurion, American Express Platinum, Citibank Ultima, Citibank Prestige, Citibank Gold, IndusInd Pioneer, Axis Bank Burgundy, Axis Bank Reserve, HDFC and SBI, which constitutes to millions of high-end diners using the app.
Safe+ also comes with stringent guidelines for takeaway and delivery as an added revenue and profit opportunity for select restaurant partners across India. As an immediate solution, in key markets, EazyDiner will work with a secure delivery partner, having employees on payroll- not outsourced or freelanced- enabling constant and periodic health-checks as well as access to the health history of these delivery personnel over a period of time. As a long-term measure for sustainable operations, EazyDiner recommends restaurants set-up their own delivery fleets, hiring their own delivery personnel, for a stronger end-to-end control on safety, hygiene and food quality. Aggregated delivery fleets that have teams moving between multiple restaurants and services are not safe from a hygiene standpoint- also not allowing for consistent health and hygiene monitoring or addressing any illness symptoms.
EazyDiner will also provide restaurants with LiveTable, a top of the line software, to enable effective management of operations for delivery and takeaway. This will be provided at no charge to the restaurants for use over the next 3 months.
What is Safe+ Dining?
In a recent survey, after nearly 60 days of quarantine, 69% percent of EazyDiner users said they would like to go back to their favourite restaurants for a meal within a week of opening.
Rohit Dasgupta, CEO EazyDiner says “The big question in eating out will be how safe is the restaurant kitchen and the restaurant itself? An additional visible proof of the restaurants’ hygiene and cleanliness practices will definitely be welcome. Digital ordering and digital payments at restaurants are just 10% of the ‘contact’ experience, the critical bit is food preparation in the kitchen where there is high human involvement. ‘Contactless dining’ in most cases is just a marketing gimmick, a way of repacking an existing product without giving deep thought to the end product. Marketing gimmicks will not work in the current crisis and pandemic situations demand real thought through products which can solve the problem being faced by diners and restaurants.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
