MAM
Eatsure serves festive freedom as Meri Marzi dishes out double delight
MUMBAI: If December had a flavour, Eatsure just scooped it into a bowl and then doubled it. The online food aggregator from Rebel Foods has rolled out its “Meri Marzi” campaign, a festive feast that lets users order across multiple brands in one go and enjoy a Buy-One-Get-One treat with no codes, no extra fees and absolutely no fuss till 31 December 2025.
In true “meri marzi” fashion, foodies can now build their dream combos, a Wendy’s burger with an OvenStory pizza, a Behrouz Biryani with a Faasos wrap, or any mash-up their cravings inspire, all in a single, seamless order. It’s the kind of festive indulgence where convenience meets creativity, and value meets zero compromise.
“Food is emotion, and December is celebration,” said Eatsure head of growth & online distribution Akash Agarwal. He added that the platform wanted to eliminate every point of friction, giving users the freedom to eat exactly what they want, across brands, “all day, everyday, for the whole month of December.” The idea, he said, was simple: more joy, less hassle, and no mental math over codes or charges.
To bring this idea alive, Eatsure has dropped a catchy 1-minute ‘Meri Marzi’ music video, bursting with youthful energy and playful beats, a tribute to the uninhibited joy of eating on your own terms. But the campaign doesn’t stop at the soundtrack; it stretches across social media, influencer collaborations, app notifications, CRM journeys and in-app placements, ensuring no foodie misses out on the season’s most effortless indulgence.
The offer also marks the first time a major aggregator is pushing cross-brand B1G1 as a festive feature letting users mix cuisines, moods and moments without worrying about delivery-layer restrictions. And with the December appetite traditionally surging around house parties, cosy nights in, and year-end get-togethers, the timing couldn’t be more delicious.
Key campaign highlights include:
– Cross-brand B1G1 combinations across Rebel’s portfolio
– Zero codes and zero friction on the ordering journey
– A full December validity window
– The high-energy ‘Meri Marzi’ music video
– Omnichannel messaging across app and social platforms
This festive season, Eatsure isn’t just feeding cravings, it’s feeding freedom. And for once, December tastes exactly the way you want it to.
Brands
Amazon Now to reach 100 cities with 1,000 plus centres in Rs 2,800 crore push
Rs 2,800 crore push fuels rapid delivery expansion as quick commerce heats up
NEW DELHI: Amazon India is significantly expanding its ultra-fast delivery service Amazon Now, with plans to scale operations to 100 cities across India, backed by a network of over 1,000 micro-fulfilment centres.
The move is part of a broader Rs 2,800 crore investment aimed at strengthening the company’s operations network while also enhancing safety, health and financial wellbeing programmes for thousands of associates, including fulfilment centre staff and delivery partners.
Amazon Now offers a curated selection of thousands of daily essentials, ranging from groceries such as fresh fruits, vegetables and frozen food to personal care, fashion and beauty products, small appliances, baby products, pet supplies and healthcare supplements. These are delivered within minutes, positioning the service at the centre of India’s rapidly evolving quick commerce landscape.
The expansion will take Amazon Now beyond its existing footprint in Mumbai, Delhi-NCR and Bengaluru to a wide mix of metro and non-metro cities, including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag.
A key pillar of the initiative is its growing supply ecosystem. The company said the expansion will enable more than 16,000 farmers to directly connect with customers through sellers on the platform, using Amazon’s technology and logistics backbone to deliver fresh produce efficiently.
Explaining the momentum, Amazon India VP everyday essentials Harsh Goyal said, “Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection, especially the quality of fresh produce sourced directly from farmers. Encouraged by this success, we have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fuelled by a network of more than 1,000 micro-fulfilment centres.”
He added that the platform is designed to offer unmatched convenience, with thousands of essentials delivered in minutes, over a million items available for same-day delivery, and millions more the next day through Amazon’s wider marketplace.
At the core of Amazon Now is a network of compact, tech-enabled micro-fulfilment centres strategically located close to customer neighbourhoods. These facilities use advanced inventory systems to optimise product placement based on hyperlocal demand, enabling faster and more efficient deliveries.
With scale, speed and supply chain integration coming together, Amazon’s latest push underscores its ambition to become a dominant player in India’s quick commerce space while reshaping how everyday essentials reach consumers.
