Ad Campaigns
Easy Off Bang now in India
New Delhi- 10th Feburary 2006: After fantastic success across Europe, America and South Africa, Easy Off Bang is now available in India. Easy Off Bang is a multipurpose surface cleaner, which removes tough stains like hard-water build up, rust stains and ground-in dirt which ordinary surface cleaners/detergents/or phenyls cannot remove despite rigorous amount of rubbing and scrubbing.
That’s why within two years of its launch in Europe, it is now present in 71 countries across the globe. In Tamil Nadu, where it was launched in June 2005 (TN was the test market), it is already a huge success with 15% market share.
Easy Off Bang is available nationwide at Rs 65 for 400ml in a handy squirt bottle with an easy-use nozzle. It’s suitable for removing stains across various surfaces like tiles & floors, washbasin, taps & showers, window grills & panes, steel utensils, plastics and ceramics.
Anne Engerant, Marketing Director, Reckitt Benckiser (India) Ltd said, “Until now there was no product available to clean “tough” stains like hard-water and rust in India. With the launch of Easy Off Bang, consumers will be delighted as it is an answer to a real need they encounter daily in their lives.” She further added, “We have tested this product in homes across 7 states of India and it’s heartening to see how Indian consumers have reacted so favorably to it.”
Also commenting on the launch of Easy Off Bang, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd, said “Reckitt Benckiser is the market leader in surface cleaner category in India with excellent products like Harpic for toilet cleaning, Lizol for disinfected cleaning and Colin for glass cleaning. With the launch of Easy Off Bang, we bring yet another unique and innovative solution to the Indian Consumer.”
To showcase Easy Off Bang’s properties of working right before the eyes, it has been launched with “demonstration” led advertising. In the commercial of 45 second duration, the anchor shows the effect of the product on tough stains across various surfaces right before the eyes of the consumer. Thereby demonstrating its proposition of “Bang… And the Dirt is Gone”!
Easy Off Bang was first launched in Europe in 2004 and within two years of launch, it has 21% market share in countries like Hungary. It is one of the fastest launched brands by Reckitt Benckiser and has made the company a global leader in Multi-Purpose Cleaners.
Easy Off Bang is manufactured by Reckitt Benckiser and is called Cillit Bang in Europe and Easy Off Bam in USA.
Reckitt Benckiser (India), is market leader in Multipurpose Cleaner with strong brands like Lizol and Colin (59% market share)* and Harpic in the specialist toilet cleaner market (86% market share)*
Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Ltd has many brands in India, namely – Dettol, Harpic, Mortein, Lizol, Colin, Disprin, Veet, Cherry Blossom, Robin Blue, Brasso, Mansion and others. It has major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 140 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments it is present in.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
