MAM
EaseMyTrip partnered with PayPal to extend its anniversary offer
MUMBAI: After the success of EaseMyTrip (EMT) 11th Anniversary campaign, the company has further partnered with PayPal to come up with second phase of the successful campaign. As a part of this campaign, the company is offering an extensive discounts to woo its customers by further providing Rs. 1150 (Rs. 750 instant CB from Paypal + Rs. 400 Instant discount from EMT) on flight and hotel bookings. For the bus travellers the company is offering a 30% discount (up to Rs. 311). To avail the offer, users just need to apply the coupon code: EMT11 while making the payment for their bookings.
In terms of business transactions, EaseMyTrip had witnessed 25% (approx) growth in their business during the 1st phase of the campaign. The company had also observed maximum number of bookings coming from states like Maharashtra (27%), Delhi (24%), Karnataka (24%), Gujarat (36%) and Madhya Pradesh (29%).
Offers under the 2nd phase of the Anniversary sale are available for bookings done through EaseMyTrip website, Mobile site, Android & iOS App and can be enjoyed as instant discount by using the valid coupon code. However, there are assured cashbacks and gift vouchers for all the customers. Major brand partners in this sale are Firefox Bikes, VIP and Anytime Fitness. To deliver the same, EaseMyTrip has partnered with PayPal to reach out to their customer base.
Additional Terms & Conditions
· The offer cannot be clubbed with any other promotional offers
· Bookings with the valid promo codes will be only eligible for this offer
· In case of partial/full cancellation, the offer stands void and customer will not be eligible for the same
· Changes in names are not allowed
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
