Brands
Duroflex World Sleep Day campaign: Mars is closer than your bed
New print campaign highlights India’s sleep crisis while celebrating ambition
MUMBAI: India may be landing on the Moon’s south pole and nurturing one of the world’s largest startup ecosystems, but for many, sleep is still out of reach. Duroflex, a leading sleep and comfort solutions brand, has spotlighted this paradox with its World Sleep Day print campaign, boldly stating: ‘Mars is closer than your bed.’
The campaign shines a light on the modern hustle. Despite India’s soaring achievements, 59 per cent of Indians still struggle to get six hours of sleep. But Duroflex isn’t pointing fingers, it’s offering a solution. With a focus on deep, restorative sleep, the brand wants to make rest a priority rather than an afterthought.
“India today is one of the most dynamic economies, yet long workdays, constant digital exposure, and rising stress are taking a toll on sleep,” said Duroflex Ltd. chief marketing officer Ullas Vijay. “Through this campaign, we wanted to highlight this paradox. Even as the nation achieves extraordinary milestones, something as fundamental as sleep is increasingly hard to come by. This drives our philosophy to create products designed to de-stress and help people sleep deeper.”
The campaign reflects Duroflex’s “Designed to De Stress” approach. Its next-generation mattress, Airboost, uses an advanced air fibre matrix with over one lakh micro-support points to evenly distribute body weight and maintain spinal alignment. With 3x breathability, it ensures better airflow and comfort. The mattress has been approved by the National Health Authority for supporting spinal health and by the Indian Society for Sleep Research for enhancing N3 or slow wave sleep, the stage critical for recovery, tissue repair, and immunity.
Duroflex hopes the campaign will spark a conversation about sleep as essential for productivity and personal achievement. After all, if India is achieving so much on limited rest, imagine what could be possible if everyone slept well.
As the campaign concludes with a playful nudge: India, don’t lose sleep over your dreams. Sleep to achieve them.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
