Brands
Duraguard Cement brings cricketers together for latest campaign
MUMBAI: Nuvoco Vistas Corporation, which is also know as Lafarge India Limited has launched its latest campaign for its popular brand Duraguard.
Conceptualised around a simple message of ‘No Gap in performance’, the campaign highlights thesalient feature of Duraguard Cement for the end consumer. The campaign features prominent Royal Challengers team members Virat Kohli, AB De Villiers Yuzvendra Chahel and Brendon McCullum.
The campaign delivers an important message on the need for increasing the strength and density of concrete used in all buildings/houses by eliminating any inherent gaps. The company claims that Duraguard Cement increases the strength and density of concrete and stops the attack of harmful elements.
Chief of sales, marketing and innovation Madhumita Basu says, “Nuvoco has a legacy of building brands that connect with the consumer. In India, where cricket holds a special place in the hearts of the majority of its people, this was a natural platform for us on which to reach out to every house hold in the country. Duraguard Cement is a pathbreaking product in the market aimed to meet the critical requirements of rural and urban home builders.”
Duraguard Cement was also the principal partner for the Royal Challengers Bangalore team for the recently concluded IPL 2018.
Ideated by Rediffusion Y&R, the new campaign will run across print, radio, television, outdoors and social media-cum-digital platforms between June-July.
Nuvoco started operations in India in 1999 as a manufacturer and retailer of building materials with a vision to build a safer, smarter and more sustainable world.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
