Brands
DSM Fresh Foods steps into ready foods with Avyom acquisition
MUMBAI: DSM Fresh Foods Limited has cooked up its next phase of growth. The ZappFresh parent has approved the acquisition of a 51 per cent controlling stake in Avyom Foodtech Private Limited, marking its formal entry into the fast-growing ready-to-eat and ready-to-cook foods space.
The move signals a clear shift from being a fresh foods specialist to becoming a broader food solutions player. Through this acquisition, DSM Fresh Foods gains immediate access to processed foods, export-ready infrastructure and a running manufacturing operation, without the long wait or heavy costs of building from scratch.
The deal involves a cash infusion of around Rs 7.5 crore by DSM Fresh Foods through a preferential allotment of shares in Avyom Foodtech. The structure allows room for future strategic investors at the Avyom level, ensuring long-term alignment while keeping growth capital flexible and disciplined.
As part of the transaction, Avyom Foodtech has entered into a binding agreement to acquire the operating business of Ambrozia Frozen Foods through a slump sale. The acquisition brings with it about five acres of land, a fully functional food processing facility and plant and machinery, along with identified liabilities such as bank borrowings and trade payables. Funds will be deployed in phases in line with the business transfer plan.
The strategic appeal is straightforward. DSM Fresh Foods steps straight into high-demand RTE and RTC categories, gains access to FSSAI-approved manufacturing and taps into export markets from day one. The acquired business has historically clocked peak annual revenues of about Rs 16 crore, offering a ready base for scaling up.
Commenting on the development, DSM Fresh Foods managing director Deepanshu Manchanda, said the acquisition marks a turning point for the company. He noted that buying a running, compliant and export-ready operation sharply reduces execution time while strengthening unit economics and long-term value creation.
Avyom Foodtech, incorporated in 2022, is engaged in manufacturing and exporting a wide range of ready-to-eat and ready-to-cook products including frozen foods, snacks, gravies and sauces. Ambrozia Frozen Foods, whose business is being acquired, operates an export-compliant facility with a capacity of around 15 tonnes per day and a portfolio of over 150 SKUs. Its customer list spans institutional buyers and QSR players, with exports to Canada, the UK and the UAE.
For DSM Fresh Foods, best known for its technology-led approach to sourcing and delivering quality meat and food products under the ZappFresh brand, the deal adds a new layer to its story. Fresh may still be its foundation, but ready food is now firmly on the menu.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
