Brands
Zappfresh launches Meevaa Foods, bets Rs 10 crore on frozen veg snacks
NEW DELHI: Zappfresh has entered India’s fast-growing frozen vegetarian snacks market with the launch of Meevaa Foods, marking a strategic expansion into ready-to-eat and ready-to-cook categories.
The new brand debuts with a portfolio of 12 frozen products, including samosas, momos, kebabs, patties, tikkis, spring rolls and gravies, with fresh additions planned every quarter. Over the next two to three years, the company will invest around Rs 10 crore to scale processing capacity and broaden its frozen food range.
Meevaa Foods products, already exported to the United States, Canada and Saudi Arabia, are now being introduced to Indian consumers. Manufactured in export-certified facilities, the food is blast-frozen at minus 18 degree Celsius in a three-stage process to lock in taste, texture and safety.
The frozen range will be available in Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 1. The company expects imports and exports to account for around 15–20 per cent of its frozen food volumes.
Zappfresh managing director Deepanshu, said the brand was created to deliver restaurant-quality frozen foods without compromising on hygiene or taste, leveraging recent acquisitions to fast-track manufacturing capabilities.
Zappfresh director Prreya Aggarwal, said improving cold-chain infrastructure and changing urban lifestyles were accelerating demand for high-quality frozen foods, positioning Meevaa Foods as a long-term growth engine.
The products combine modern food technology with hand-crafted preparation and are free from MSG, preservatives, additives and artificial colouring. The range is certified by FSSAI, USFDA, HACCP, Halal and BRCGS standards.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
