Zappfresh launches Meevaa Foods, bets Rs 10 crore on frozen veg snacks

NEW DELHI: Zappfresh has entered India’s fast-growing frozen vegetarian snacks market with the launch of Meevaa Foods, marking a strategic expansion into ready-to-eat and ready-to-cook categories.

The new brand debuts with a portfolio of 12 frozen products, including samosas, momos, kebabs, patties, tikkis, spring rolls and gravies, with fresh additions planned every quarter. Over the next two to three years, the company will invest around Rs 10 crore to scale processing capacity and broaden its frozen food range.

Meevaa Foods products, already exported to the United States, Canada and Saudi Arabia, are now being introduced to Indian consumers. Manufactured in export-certified facilities, the food is blast-frozen at minus 18 degree Celsius in a three-stage process to lock in taste, texture and safety.

The frozen range will be available in Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 1. The company expects imports and exports to account for around 15–20 per cent of its frozen food volumes.

Zappfresh managing director Deepanshu, said the brand was created to deliver restaurant-quality frozen foods without compromising on hygiene or taste, leveraging recent acquisitions to fast-track manufacturing capabilities.

Zappfresh director Prreya Aggarwal, said improving cold-chain infrastructure and changing urban lifestyles were accelerating demand for high-quality frozen foods, positioning Meevaa Foods as a long-term growth engine.

The products combine modern food technology with hand-crafted preparation and are free from MSG, preservatives, additives and artificial colouring. The range is certified by FSSAI, USFDA, HACCP, Halal and BRCGS standards.