Ad Campaigns
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!
MUMBAI: Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign. The eight-week campaign has been launched in two parts – on radio and in cinemas – with a budget of INR 2 crore plus each. Droom has also partnered with top radio stations and multiplex chains in target geographies across India in order to ensure the maximum visibility and audience outreach for the campaign.
Droom has recently launched a new offering called QuickSell, which enables sellers to sell their vehicle from their homes in a flash – an industry-first development which will revolutionise how pre-owned vehicles are bought and sold in the country. Buyers, on the other hand, have access to a stress-free automobile buying experience, where Droom ensures transactional transparency and value-for-money by facilitating pricing, inspection, history, paper transfer, loans and more. The latest marketing initiative is aimed at highlighting these benefits of transacting through Droom, as well as the superlative convenience and seamlessness that it enables.
Speaking on the campaign launch, Mr. Sandeep Aggarwal – Founder & CEO, Droom, said, “Droom continues to build 21st century automobile buying and selling tools & technology. These campaigns help us to share with our customers, the new offerings and experiences that we are building for them.”
The radio leg of Droom’s latest marketing campaign features a catchy rap jingle by popular rapper Baba Sehgal, which serves as the backdrop for delivering the ad’s message in an engaging and youthful manner. It has been launched in Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, and Ahmedabad and will be played on Fever FM, Radio City, Nasha, Red FM, Radio One, Hit FM, and Big FM.
The cinema leg, on the other hand, features three brand new TVCs, which will be played in 438 screens across Delhi/NCR, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, and Chennai. Droom has partnered with top multiplex chains such as PVR, Inox, UFO, Qube, Cinepolis, Carnival, and IMAX for its latest campaign.
The latest integrated campaign is a part of Droom’s robust marketing strategy and will further consolidate its position as the #1 online automobile transactional portal equipped with innovative tech-led features and a customer-centric approach.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
