Ad Campaigns
DreamSetGo unveils “Experience The Exclusive” campaign with Sourav Ganguly and Mary Kom
Mumbai: DreamSetGo, India’s premium sports experiences and travel platform launched ‘Experience The Exclusive’, a first-of-its-kind digital ad campaign, featuring Indian cricketer – Sourav Ganguly and Olympic Gold Medalist – Mary Kom.
At the heart of the film is DreamSetGo’s ability to offer exclusive sports experiences for India’s emerging sports travellers. Conceptualised and produced by Jio Creative Labs, the film highlights the sports experiences that go beyond just viewing. With a positive play on the tagline ‘Now this is exclusive’, Sourav Ganguly highlights the brand’s offerings, right from watching a game from prime seats with VIP hospitality, legend meet and greets, locker room visits, among others. The film aims to reiterate DreamSetGo as every Indian sports fan’s ultimate travel partner.
The first film, featuring Ganguly aims to drive awareness and recall for its exclusive offerings, including Matchday Experiences, Behind-the-scenes Access, Legend Meet & Greet, Exclusively Signed Merchandise, Elite Accommodation, Visa Services & Exclusive destination experiences. This includes access to team training sessions, locker rooms, team meetings, among others.
Speaking about the campaign, DreamSetGo co-founder & chief business officer Monish Shah said, “The world has been witness to India’s passion for international sporting events. Understanding the pulse of the discerning Indian sports traveller, we curate experiences that go way beyond the bleachers. Right from exclusive hospitality experiences, prime seating, stadium tours, legend meet and greets, travel & accommodation, we offer just about everything that’s exclusive. This campaign is a sneak-peak into what sports travel looks like with DreamSetGo. We are honoured to have our Super Captain Sourav Ganguly join us in this journey since last year. His unparalleled passion to deliver the best on and off the field perfectly aligns with our commitment to make sports travel truly extraordinary.”
Ganguly said, “Sports engagement and travel experiences have significantly evolved. Sports fans are looking for access to sporting events, within and outside India. DreamSetGo is the ideal partner committed to bridging this gap between sports and fans. Over the past year, I have witnessed DreamSetGo go above and beyond to deliver elevated and exclusive experiences. DreamSetGo’s commitment to delivering money-can’t-buy sports travel experiences has struck a chord with me and I am super delighted to be a part of this incredible journey.”
The campaign, endorsed by two iconic sports personalities, Sourav Ganguly and Mary Kom, embodies the spirit of excellence and exclusivity. The film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X (erstwhile Twitter). It will also be promoted across various digital advertising platforms.
Ganguly and Kom are iconic figures synonymous with dedication, passion, and the pursuit of greatness, mirroring the values that the “Experience The Exclusive” campaign embodies.
Backed by India’s leading sports technology company – Dream Sports, DreamSetGo’s on a mission to bridge the accessibility gap between Indian sports fans and global sporting events. It aims to serve India’s emerging outbound sports travellers and play the role of an enabler in India’s journey to becoming a leading sporting nation. Over the past 12 months, DreamSetGo has enabled 5000 travellers to various sporting events, including Cricket, Tennis, Motorsports, Football, Golf, and Rugby, among others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
