Brands
DreamSetGo announces Sourav Ganguly as its first brand ambassador
Mumbai: The leading premium sports experiences and travel platform, DreamSetGo, India’s first premium sports experiences and travel platform, has signed the “Maharaja of Cricket”, Sourav Ganguly, as its first brand ambassador. The move is well supported by the campaign #SuperCaptainGanguly.
India's most dynamic skipper, charismatic former captain and renowned sports icon is now DreamSetGo's #SuperCaptain. All set to elevate the game and deliver sporting experiences that are as iconic as himself. #SuperCaptainGanguly @SGanguly99 pic.twitter.com/B2Ly92NbjH
— DreamSetGo (@DreamSetGo_Co) August 25, 2022
Commenting on his association with DreamSetGo, Ganguly said, “DreamSetGo has been instrumental in revolutionising engagement, curating personalised experiences and memories for a lifetime for sports fans. I look forward to supporting DreamSetGo’s vision of creating accessibility for the biggest sporting events across the globe.”
Welcoming the new brand ambassador, DreamSetGo founder and chief business officer Monish Shah said, “We are thrilled to have Sourav Ganguly as our brand ambassador. His unparalleled love and contribution to sports will help us reach fans across the country and promote our ability to create unique and memorable experiences.”
As the “Supercaptain” for DreamSetGo, Ganguly will play a key role in promoting DSG’s curated experiences offered through its key partnerships with Manchester City, Chelsea FC, ICC Travel and Tours, AO Travel, F1® Experiences, and more.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
