MAM
Dream11 hits It out of the park with star-studded IPL 2025 face-off
MUMBAI: Get ready for a blockbuster cricket battle as Dream11, the world’s largest fantasy sports platform unveils its electrifying Indian Premier League (IPL) 2025 campaign, ‘Aapki Team Mein Kaun?’. This high-energy campaign sees movie superstars Aamir Khan and Ranbir Kapoor go head-to-head, picking their dream teams of India’s biggest cricketers for an unforgettable face-off.
Aamir11 and Ranbir11 aren’t just fantasy teams—they’re a clash of legends. The campaign ropes in cricketing stalwarts like Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, Suryakumar Yadav, and R. Ashwin, turning up the heat with a mix of banter, rivalry, and sporting brilliance. And just when you think it’s all about cricket, Arbaaz Khan and Jackie Shroff make surprise appearances, adding their signature charm and humour to the mix.
“At Dream11, we’re turning fans from mere spectators into active participants,” said Dream Sports chief marketing officer Vikrant Mudaliar. “This campaign taps into the passion of cricket while bridging the worlds of sports and entertainment. ‘Aapki Team Mein Kaun?’ challenges fans to pick their own winning fantasy teams, making every IPL moment more thrilling.”
The campaign kicks off with an action-packed film, directed by the acclaimed Nitesh Tiwari and produced by EarthSky Pictures, with creative backing from Tilt Brand Solutions and ZeroFifty. The excitement continues with eight ad films airing throughout the IPL season across Star Sports, JioHotstar, and digital platforms.
Since 2019, Dream11 has been a key player in the IPL ecosystem and is now the Principal Sponsor for five IPL teams Kolkata Knight Riders, Punjab Kings, Gujarat Titans, Sunrisers Hyderabad, and the latest addition, Lucknow Super Giants. The platform is also an Official Partner for four more IPL teams, further solidifying its dominance in fantasy sports. As cricket’s biggest festival kicks off, Dream11 is ensuring the game isn’t just watched, it’s played, debated, and lived. So, the only question that remains is: Aapki Team Mein Kaun?
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
