MAM
Dr. Fixit’s new ad with Amitabh Bachchan seals the deal on waterproofing
MUMBAI: Dr. Fixit has turned up the entertainment quotient with its latest campaign, featuring none other than movie legend Amitabh Bachchan, proving once again why it’s Waterproofing Ka Baap. In a quirky and engaging TVC, Bachchan not only lends his voice to the jingle but also brings his signature wit to highlight the importance of advanced waterproofing solutions keeping homes dry, no matter how torrential the downpour.
Celebrating 25 years of Dr. Fixit, the campaign, conceptualised by Ogilvy and directed by Prasoon Pandey, blends humour with an unforgettable tune. With lines like Paani hai baahar, sookha hai andar, Dono ko never mix it, the ad cleverly reinforces the brand’s expertise in keeping homes leak-free.
Pidilite Industries Ltd MD Bharat Puri expressed enthusiasm for the campaign’s fresh approach. “Mr. Bachchan’s presence, combined with a humour-infused narrative, makes this campaign both engaging and informative. Dr. Fixit has been a trusted waterproofing expert for years, and this campaign solidifies our commitment to keeping homes safe and worry-free.”
The TVC is part of a larger multimedia push, spanning television, digital, and OTT platforms, ensuring that Dr. Fixit’s legacy of protection reaches every homeowner. With Amitabh Bachchan at the helm and a jingle that sticks, this campaign makes one thing clear, when it comes to waterproofing, Dr. Fixit reigns supreme.
MAM
Casio India unveils ‘Sun Portraits’ campaign for Baisakhi
New LTP-SN6 series celebrates timeless bonds and festive renewal.
MUMBAI: Casio India has found a beautiful way to mark time this Baisakhi by reminding us that some moments are truly timeless. The leading watch brand has launched a heartwarming new campaign titled ‘Making Moments That Matter’, featuring its elegant LTP-SN6 series of watches. The campaign film, created in the spirit of Baisakhi, captures how life changes with time, roles, and cities, yet the bonds and memories that truly matter remain constant.
Set against the backdrop of renewal and gratitude that defines the festival, the film traces a touching journey of relationships that endure despite the passage of time. It highlights how a single meaningful moment can bring loved ones closer again, blending nostalgia with contemporary storytelling.
The new LTP-SN6 series including models such as LTP-SN6KGS-7A, LTP-SN6KR-1A, LTP-SN6KD-2A, and LTP-SN6KR-8A takes centre stage with its understated sophistication and timeless design, perfectly complementing modern Indian sensibilities.
Casio India managing director Takuto Kimura said, “Baisakhi is a celebration of renewal, gratitude, and togetherness. With this campaign, we wanted to reflect on the timeless nature of human connections. Our watches are not just timekeeping devices but companions that become part of these meaningful journeys.”
The campaign reinforces Casio’s commitment to offering classic, thoughtfully designed timepieces made for India, while encouraging people to cherish the bonds that truly matter.
In a world that moves at breakneck speed, Casio has gently reminded us this Baisakhi that the best moments aren’t rushed, they’re simply remembered. A refreshing campaign that proves some things, like true connections and fine craftsmanship, only get better with time.
