Brands
Dove mends it like Kintsugi in rebonding tale of strength and strands
MUMBAI: Hair today, stronger tomorrow. Dove is flipping the damage-care narrative with its biggest launch in 15 years the Peptide Bond Strength range, fronted by a powerful campaign titled ‘Reborn Stronger’. But this isn’t just about split ends and smooth strands. This is about scars, strength and strand-by-strand self-acceptance.
Drawing inspiration from Kintsugi, the Japanese art of honouring cracks with gold, Dove isn’t just sealing split hair, it’s celebrating the story behind it. Just like the artform, the new campaign doesn’t aim to return things to their former state. It shows that every break can lead to beauty that’s more profound, more radiant, and more resilient than before.
At the centre of the campaign is a poetic film that quite literally glows. Fractured hair strands are mended with soft golden light, a visual metaphor for Dove’s new Protein-Peptide Complex, which rebuilds hair from within by restoring broken bonds. The result? Not just repaired hair but reborn hair.
“The campaign isn’t about hiding damage, it’s about redefining it,” says Unilever vice president for hair care Sairam Subramanian. “This is for every woman who’s picked herself up and rebuilt, stronger and more radiant. ‘Reborn Stronger’ is her story, told strand by strand.”
With warm tones, gentle voiceovers and real women in everyday acts of care brushing, tying, letting their hair down the campaign paints a picture that’s less about vanity and more about vulnerability. The message: resilience isn’t loud, it’s lived-in.
Dove’s Peptide Bond Strength range is more than a formula upgrade. It’s a philosophy. Powered by the Protein-Peptide Complex, the new line works at a molecular level to repair internal hair damage and strengthen fibres from the inside out.
The brand that has stood for real beauty now invites everyone to see hair and healing as more than a return to form. As the campaign quietly declares: It’s not about going back. It’s about coming back stronger. And that’s a promise as deep as the roots.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
