Ad Campaigns
Dove launches major OOH campaign showcasing 10-in-1 deep repair hair mask
Mumbai: Over the years, beauty and personal care brand – Dove has firmly established itself as a trusted brand and as an expert in hair care solutions. Known for its nourishing formulas tailored to restore damaged hair, Dove has launched its biggest OOH campaign for its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause, Reverse, and Play,” marks a significant milestone in Dove’s commitment to innovation and customer engagement.
This expansive campaign will cover over 4000 key touchpoints across India, strategically placed in high-traffic areas such as malls, highways, residential neighbourhoods, metro stations, and pivotal locations in 12 cities: Bangalore, Delhi, Faridabad, Ghaziabad, Gurgaon, Kolkata, Hyderabad, Mumbai, Navi Mumbai, Noida, Pune, and Thane.
Featuring multiple immersive digital displays (enhanced visual experiences), this campaign is one of the biggest OOH campaigns by the brand. The visually appealing screens will bring Dove’s message to life, providing an interactive and memorable immersive experience just as we hit the festive season.
“OOH is a crucial medium to impactfully reinforce Dove’s expertise in hair care,” said HUL vice president hair care Sairam Subramanian. “This being one of our biggest OOH campaigns to date, we have strategically positioned our assets in key locations across cities and in different formats. This campaign celebrates the journey of beautiful hair without any worry of hair damage with Dove’s new 10 in 1 Deep Repair Treatment Hair mask”.
The campaign highlights Dove’s 10-in-1 Deep Repair Treatment Hair Mask, known for its ability to reverse up to three years of damage*. Timed perfectly for the festive season, it encourages consumers to integrate the hair mask into their weekly routine to “hit reverse” on damage and “Press Play” with revitalized, healthy hair, fostering renewed confidence.
* Basis lab test in a controlled environment on protein-damaged hair after five washes*
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
