MAM
DoubleClick wins awards for marketing excellence in the US
MUMBAI: The New York headquartered DoubleClick which provides solutions for advertising agencies, web publishers and marketers has announced that its rich media solution, Dart Motif and its email marketing solution, Dart Mail, each won in their respective category in Jupitermedia’s 2005 ClickZ.com Marketing Excellence Awards.
DoubleClick’s Dart Motif won in the Rich or Streaming Media Technology/Product category and DartMail won in the ASP Email Marketing category. Judges of the awards were a range of interactive marketers that make up ClickZ.com’s reader base.
DoubleClick senior VP and GM ad management Doug Knopper said, “It is an honour that our industry peers have bestowed this recognition on Dart Motif and it is dedicated product, sales and customer support team. The product has made great strides in the marketplace since its inception, and we are greatly encouraged by the positive feedback from the advertising and creative community. This award is another reminder that DarT Motif has become a serious contender in the rich media space.”
Created by integrating Macromedia Flash MX 2004 with Dart ad management solutions, marketers and ad agencies use Dart Motif for their rich media campaigns to benefit from increased efficiency, improved campaign performance, customized levels of service and centralised reporting. By becoming Dart Motif-enabled, publishers can meet the demand from advertisers and their ad agencies which use Dart Motif.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
