Brands
Dot & Key Skincare announces Shanaya Kapoor as brand ambassador
Mumbai: Dot & Key Skincare, a Kolkata-based beauty startup renowned for its innovative and fruit-forward skincare solutions, has announced its collaboration with Shanaya Kapoor, marking a significant milestone in both the brand’s journey and Shanaya’s burgeoning career. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of Dot & Key – a commitment to effective skincare rooted in potent actives.
As the first brand ambassador for Dot & Key, Shanaya brings a sense of novelty and excitement, bridging her upcoming star power with the brand’s fruit-forward approach. The partnership signifies a union of elegance, efficacy, and innovation, resonating deeply with young millennials, the brand’s target audience.
“I am super excited to become the face of Dot & Key Skincare. Dot & Key’s products have seamlessly integrated into my daily skincare routine. As someone who has always incorporated homemade fruit treatments into my skincare regime, Dot & Key’s fruit-infused products have made my routine hassle-free and effective. I can’t wait to share my skincare experience with all.”
Founded by husband-wife duo, Suyash Saraf & Anisha Saraf, Dot & Key launched in 2018, with a vision to provide the key solutions to the missing dots in the skincare routine.
Dot & Key co-founder Suyash Saraf expressed his enthusiasm, stating, We are extremely happy to welcome Shanaya Kapoor to the Dot & Key Skincare family. Her energetic personality, coupled with her true passion for skincare and fruit-based beauty, perfectly syncs with our brand ethos.
With Shanaya’s endorsement, Dot & Key reinforces its position as a trailblazer in personal skincare, offering a comprehensive portfolio of skincare essentials like sunscreen, moisturizers, face washes, lip balms, and beyond.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
