Brands
Doms writes a neat growth story with 25 per cent rise in H1 revenue
MUMBAI: Doms Industries Limited has kept its growth line sharp and margins steady, sketching out yet another strong quarter. The stationery and art supplies maker synonymous with childhood creativity reported a 24.1 per cent year-on-year rise in revenue from operations to Rs 567.9 crore for Q2FY26, while half-yearly revenue hit Rs 1,130.2 crore, marking a 25.2 per cent increase over the same period last year.
The company’s gross profit for the quarter rose 25.2 per cent to Rs 248.7 crore, maintaining a solid 43.8 per cent GP margin. EBITDA grew 15.8 per cent year-on-year to Rs 99.5 crore, with a margin of 17.5 per cent, while PAT climbed 13.4 per cent to Rs 60.9 crore, reflecting steady operational performance despite a marginal dip in margins.
For the first half of FY26, EBITDA stood at Rs 198.3 crore up 15 per cent year-on-year while PAT came in at Rs 120 crore, registering an 11.1 per cent increase over H1FY25. The company maintained a 10.6 per cent PAT margin, underscoring disciplined execution and prudent cost control.
“Our Q2FY26 results underscore our disciplined growth approach and strong execution, anchored by a diversified product portfolio that enabled us to navigate GST transition headwinds effectively,” said DOMS Industries limited managing director, Santosh Raveshia. “This performance reflects our resilient business strategy and focus on innovation, operational efficiency and sustainable growth.”
Raveshia added that the recent GST rate rationalisation and income tax cuts are expected to further spur consumption, aligning with Doms’ plans to commercialise its flagship 44-acre expansion project, a move that will “capitalise on emerging opportunities” in the fast-evolving consumer landscape.
Doms’ diversified portfolio continues to power its momentum. From scholastic stationery and art materials to combo kits, paper stationery, and office supplies, the company’s offerings cater to India’s growing base of young learners and professionals. Its approach blends manufacturing excellence with deep consumer insight, turning everyday essentials into creative companions.
“Doms is more than just a manufacturer, we are a brand that inspires creativity, learning and self-expression,” Raveshia said, adding that the company’s expansion in the domestic market has been complemented by a strong push internationally.
The company’s partnership with FILA, its global distribution ally, continues to gain traction with encouraging feedback from international markets where DOMS’ products have debuted.
Backed by India’s robust domestic consumption and its own extensive distribution network, Doms is staying on course to meet its annual growth target of 18–20 per cent, likely leaning toward the higher end of that range.
With consistent top-line expansion, stable margins, and strategic capacity building, Doms is drawing a picture of disciplined, sustainable growth, one where every stroke reflects balance, confidence, and creativity
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
