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Domino’s now available on the ONDC network

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Mumbai: Domino’s, a food service brand, has announced that it has joined the Open Network for Digital Commerce (ONDC) Network. With this integration, Domino’s catalogue will be seen on all apps that a consumer is shopping from across a network that is rapidly developing, while seamlessly facilitating transactions. Customers in Delhi NCR can order Domino’s Pizza via ONDC, and other cities will be live soon.

This will enable Domino’s to expand its customer base by making its products available to buyers from all ONDC seller apps based on geographical proximity, paid promotions or through product or brand search. The move will help the brand grow its presence across the country and help achieve its mission expanding touchpoints and occasions for consumers to enjoy pizza.  

As an adopter of the ONDC Protocol, Domino’s is proud to represent everything innovative in products and technology. The brand has already established its reputation as a market disruptor with its innovative range of products. By joining ONDC Network, Domino’s aims to create multiple consumer touchpoints through disruptive innovations.

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On this occasion, Jubilant FoodWorks Ltd CEO & MD Sameer Khetarpal said, “We are delighted to announce our partnership with the ONDC Network, marking a significant milestone and step forward for our brand in India. We aim to serve millions of customers who are looking to order food through the ONDC network.”

ONDC MD & CEO T Koshy said, “Domino’s joining ONDC is a significant development with the potential to create ripple effects for the F&B category on Open Network. Their vast selection is now more accessible and represents a major expansion of choices for consumers nationwide. When a brand like Domino’s embraces the open protocols, we move closer to our vision of a truly interoperable e-commerce ecosystem that serves sellers and buyers everywhere without any filters. ONDC was conceived with the very idea of digital inclusion to benefit the entire country. We look forward to many opportunities that this integration will unlock soon.”

India’s tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth. Domino’s has already made a name for itself in the market with its innovative product portfolio. By coming on board ONDC Network, the brand is well-positioned to take its products to new customers across the country.
 

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Brands

UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death

The adult video platform is seeking stability after the death of its billionaire owner

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LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).

The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.

The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.

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The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.

The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.

OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.

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