MAM
Dole Packaged Foods partners with Wondrlab for India launch
NEW DELHI: Singapore-based MNC Dole Packaged Foods has signed on the newly launched platform-first agency, Wondrlab. Dole Packaged Foods is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full line of packaged shelf stable fruit, frozen fruit, dried fruit, and juices.
In its new mandate, Wondrlab will help the brand launch in India, and provide further strategic and creative direction for its marketing activities. The India launch has kicked off with a special Diwali-themed pack called Dole Utsav and will be followed up with a series of other product launches in the coming weeks.
The announcement of Dole Packaged Foods’ partnership with Wondrlab comes on the back of a series of quirky digital ads. At a time when the festive season is reeling under gifting fever, the Dole Utsav campaign makes a case for not leaving yourself out, especially when the gift is ‘too good to gift!’ The films show relationships, which would ordinarily be considered the most selfless, including a mischievous grandmother and in-laws celebrating their first Diwali, getting tempted, and keeping the Dole Utsav pack for themselves.
Dole Packaged Foods general manager – India Mudit Mathur, said, “At Dole, we want to champion an equitable world where everyone – irrespective of age, income, location, race or gender – has access to healthy nutrition, and that is what we are now bringing to India. Our portfolio of clean label products, no added sugar or preservatives, should contribute to building a healthy nation. Wondrlab understood our brand values and philosophy right from the beginning; partnering with them will take our brand to our consumers in the most strategic way.”
Dole Packaged Foods global CMO Rupen Desai said, “Diwali is usually synonymous with unhealthy food as a form of celebration. We believe that good health and nutrition should be like sunshine – available, accessible and affordable to everyone, even during Diwali. To help launch our new healthy offer, we needed a progressive partner and Wondrlab’s platform-first approach was a perfect fit. We are excited about the initial response on the campaign.”
Wondrlab co-founder and managing partner – content platform Rakesh Hinduja said, “For a festive season brief, the most important factor is to break the clutter, especially when it comes to a new brand launch. That was the attempt in using the consumer insight of the ‘gifting paradox’, where you want to purchase the best gift for others, but when you find the perfect gift, you have to fight the temptation of keeping it for yourself. It was great fun curating the campaign for the platform. We look forward to creating more fresh, exciting work together.”
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
