Ad Campaigns
Dolby forges deeper connect with Indian consumers through new film
NEW DELHI: Dolby Laboratories has released a new campaign in India – Dolby Everywhere, aimed to educate consumers about the Dolby difference available in the living room, at work, in the cinemas, or on the go. The film creates awareness about lifelike experiences in Dolby, by connecting with consumers through their passion points like TV, movies, sports and music. It spotlights and explores the relationship and connection between the fan and the creator.
The campaign has been directed by Aman Sachdeva with co-director (on the ground for music scene) Mukesh Prajapathi. The film tracks a day in the life of a consumer, and how Dolby brings alive experiences you love – on the go, at work, in your living room or at the cinemas.
Dolby Laboratories director marketing – India Sameer Seth said, “Our singular goal is to offer experiences that bring entertainment to life be it at the cinemas, at home, on the go or at work. And this is what our campaign showcases through consumer passion-points like TV, movies, sports, and music.”
Today, the consumer wants to discover content and have a premium entertainment experience, as it enables them to strike a deeper connection with TV shows, movies, sports and music they love. With increased awareness of their content consumption needs, consumers seek immersive experiences like never before. This is how Dolby revolutionises the science of sight and sound through its innovative research and engineering, empowering creatives to elevate their stories, and offering fans unforgettable experiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
