MAM
DoIt Talent Ventures appoints Priya Goradia Shah as business head
MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Priya Goradia Shah as the business head for entertainment and culinary. Led by Darshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.
Shah exclusively told Indiantelevision.com, “Twelve years of spearheading the brand endorsements at MATES has been a very enriching experience for me. Excited to be a part DO IT Talent Ventures where I look forward to managing the entertainment and culinary verticals by bringing value to our talent roster and brands.”
After a one-year stint with PMG Sports, Shah moved to Mates, the entertainment unit of Madison communication in 2005. Having started as an assistant manager, she rose to the position of VP celebrity management and solutions during her 20-year tenure at the company.
Shah joins DoIt Talent Ventures with over 10 years of experience in the celebrity management and solutions business.
She holds a MBA degree in marketing from Narsee Monjee Institute of management studies (NMIMS).
Within a span of three months, DoIt Talent Ventures has already signed a number of personalities across films and TV like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal and Neeraj Pandey.
When it comes to sporting talent, the brand now works with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.
Dharshana Bhalla is a former CEO of Mates, while Radha Kapoor Khanna is founder and executive director of DoIt creations.
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Do IT talent venture has big plans for the unorganised sector
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
