MAM
DoIt Talent Ventures appoints Priya Goradia Shah as business head
MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Priya Goradia Shah as the business head for entertainment and culinary. Led by Darshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.
Shah exclusively told Indiantelevision.com, “Twelve years of spearheading the brand endorsements at MATES has been a very enriching experience for me. Excited to be a part DO IT Talent Ventures where I look forward to managing the entertainment and culinary verticals by bringing value to our talent roster and brands.”
After a one-year stint with PMG Sports, Shah moved to Mates, the entertainment unit of Madison communication in 2005. Having started as an assistant manager, she rose to the position of VP celebrity management and solutions during her 20-year tenure at the company.
Shah joins DoIt Talent Ventures with over 10 years of experience in the celebrity management and solutions business.
She holds a MBA degree in marketing from Narsee Monjee Institute of management studies (NMIMS).
Within a span of three months, DoIt Talent Ventures has already signed a number of personalities across films and TV like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal and Neeraj Pandey.
When it comes to sporting talent, the brand now works with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.
Dharshana Bhalla is a former CEO of Mates, while Radha Kapoor Khanna is founder and executive director of DoIt creations.
Also Read:
DoIt Talent Ventures appoints Murtuza Madraswala as business head
Do IT talent venture has big plans for the unorganised sector
MAM
Omnicom Advertising appoints Rohan Mehta as Chief Transformation Officer
Veteran digital leader to unify capabilities across Kinnect, BBDO, TBWA\Lintas, McCann and Mudra.
MUMBAI: Rohan Mehta is about to transform the way Omnicom Advertising works – because when you’ve already turned a three-person startup into a 600-strong powerhouse, scaling an entire creative network is the next logical campaign. Omnicom Advertising has appointed Rohan Mehta as chief transformation officer, effective January 2026. In this pivotal group-level role, he will shape the capability architecture for one of India’s most influential creative collectives, integrating the strengths of Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka, and Mudra.
Mehta’s mandate is to convert individual agency excellence into a scalable, plug-and-play deployment model. This will make high-impact capabilities in Digital Media, Influencer Marketing, CRM, and emerging technologies easily accessible across the entire Omnicom network in India.
With a distinguished 17-year career in the digital and technology sectors, Mehta brings deep expertise to the role. He joins after a highly successful tenure as Founder and CEO of Kinnect (later FCB Kinnect), where he grew a bootstrapped three-person startup into a 600-strong, multi-award-winning agency. Earlier in his career, he honed his foundational skills in global IT infrastructure and service delivery at Allied Digital.
Mehta seamlessly blends technical rigour with creative innovation, making him ideally suited to lead Omnicom Advertising’s strategic transformation.
From building a digital agency from scratch to now unifying some of India’s biggest creative powerhouses, Rohan Mehta’s journey has been anything but ordinary. As he steps into this new role, he carries the rare ability to turn complex capabilities into simple, powerful solutions – exactly what a transforming advertising group needs in today’s fast-evolving market.
In an industry where change is the only constant, Omnicom has clearly decided it’s time to bring in a leader who doesn’t just adapt to transformation – he architects it.
