MAM
Doctors for You & Hotstuff join hands in fight against Covid
Mumbai: Hotstuff Media Group has joined hands with Doctors for You (DFY), an Indian humanitarian organisation to help them with their overall communication strategy and campaigns with a focus on social media. The association is part of Hotstuff’s CSR activity to help DFY to reach a wider audience and create the impact required to fight Covid-19.
DFY focuses on providing medical care to vulnerable communities during crisis and non-crisis situations, emergency medical aid to people affected by a natural disaster, conflicts, and epidemics. Hotstuff helped DFY by creating powerful social impact stories through their social media assets.
“Storytelling can do more powerful things than persuasive content. What we did was nothing in comparison to what the DFY team did on the ground. Each life-saving incident becomes a powerful story that impacts people’s lives. I am particularly glad that Hotstuff could be of aid to DFY in reaching these stories to people so that they knew about DFY and could reach out to DFY when they required them and recommend them to all communities”, said Hotstuff Media Group CEO Arun Fernandes.
The Social Media assets of DFY were revived with creative & qualitative content to click with the right set of audience and gave them the desired visibility. Twitter, Instagram, Facebook, LinkedIn were primarily utilized and engagements with the followers were created through Instagram Stories and posts. And the new audience was garnered with the help of Influencer engagement.
Macro Influencers and Celebrities such as Jhanvi Kapoor and Rannvijay Singha showed their support to DFY by sharing it on their Instagram handles. Online Fundraising events with comedians Atul Khatri and Amit Tandon were also a huge success.
Commenting on the work done by Hotstuff Doctors For You Founder Dr Ravikant Singh said, “The Covid19 crisis was unprecedented and our need for resources and volunteers grew stronger by the hour. Hotstuff, stepped in at the right moment to power our efforts with the right communication strategy and social media support that helped us garner a great response for our on-ground initiatives”.
Brands
OpenAI hires Nitin Bawankule as head of enterprise sales, India
Former AWS, Google and Disney+ Hotstar leader to drive AI adoption at scale
MUMBAI: OpenAI has appointed Nitin Bawankule as head of enterprise sales for India, strengthening its leadership bench as it deepens its push into one of the world’s fastest-growing AI markets.
Bawankule, who will join in mid-May, brings more than two decades of experience across cloud, media, and digital ecosystems. Most recently, he served at Amazon Web Services, where he led multiple high-growth verticals and helped accelerate enterprise adoption of cloud and AI solutions in India.
Announcing the move, OpenAI head of enterprise sales, India Nitin Bawankule said he is looking forward to helping organisations transition from “isolated AI pilots to company-wide transformation” and embedding AI into everyday workflows to unlock productivity and better decision-making.
Before AWS, Bawankule held senior leadership roles at The Walt Disney Company, where he led ad sales for Disney+ Hotstar and television networks, driving revenue growth across major sporting and entertainment properties. He also spent over eight years at Google, including a stint as country director for Google Cloud in India.
His appointment comes at a time when Indian enterprises are rapidly scaling AI adoption, moving beyond experimentation to integrating AI into core business functions. OpenAI’s decision to bring in a seasoned enterprise leader signals its intent to capture this opportunity and build deeper partnerships across industries.
With a strong track record in navigating major technology shifts, Bawankule is expected to play a key role in translating AI’s promise into practical, business-ready solutions for Indian companies.
As the race to operationalise AI gathers pace, OpenAI’s latest hire suggests it is gearing up not just to participate, but to lead from the front in India’s enterprise AI story.
