MAM
Django wins Eva’s digital mandate as brand eyes fresh chapter
Agency to lead content, social and influencer strategy for iconic women’s brand
MUMBAI: Django has won the digital mandate for Eva, the flagship personal care brand from TTK Healthcare, as the legacy label looks to sharpen its relevance among a new generation of consumers.
The appointment marks a calibrated reset rather than a reinvention. One of India’s earliest women’s deodorant brands, Eva is seeking to evolve its voice while staying rooted in the confidence-led positioning that built its following.
Django’s remit spans content strategy, social media management, campaign development, influencer collaborations and long-form brand storytelling, with a focus on driving recall and cultural resonance across digital platforms.
“Eva already has a strong personality and a loyal audience,” said Django co-founder Aashay Shah. “The opportunity lies in evolving how the brand speaks and shows up today, without losing what people already love about it.”
At TTK Healthcare, the brief reflects a broader push to modernise engagement as personal care consumption patterns shift online. “Eva has always been about making the everyday feel special,” said TTK Healthcare head of digital and ecommerce Arjun Siva. “Django understood that spirit immediately and brought ideas that feel confident, current and emotionally grounded.”
Founded in 2019, Django has grown into a mid-sized integrated digital agency, working across strategy, content, performance marketing and influencer-led campaigns. Eva, launched in 1998, remains one of TTK Healthcare’s most recognisable consumer brands, with a portfolio spanning deodorants, perfumes, roll-ons, lip care and talcs.
Brands
Neeraj Jha named head of sports business – India and South Asia at Warner Bros. Discovery
From Eurosport to WBD, Jha charts a new course for sports in India and South Asia
GURUGRAM: Neeraj Jha has been appointed head of sports business for India and South Asia at Warner Bros. Discovery, marking an exciting new chapter in a career that has long been at the crossroads of sports, media, and live entertainment.
Jha’s journey in the world of broadcast and sports media spans over two decades, from producing live shows at Ten Sports to shaping content strategy at Zee, IMG, and Eurosport. Most recently, he served as director of content, programming and acquisition at Warner Bros. Discovery, where he drove year-on-year Ebitda growth and steered the network’s programming, satellite planning, and on-air promotions. His expertise ranges from content acquisition and marketing to broadcast operations and strategic partnerships.
Colleagues praise Jha for thinking outside the box. “When constraints are immense, he delivers results no matter what,” one senior executive remarked, highlighting his knack for sourcing compelling content and intellectual property for the South Asian market.
Beyond the boardroom, Jha co-founded SEEtalks, a live event series designed to inspire audiences with compelling stories, reflecting his passion for storytelling and community engagement.
From launching daily sports news shows to localising global content like WWE Wrestling for Indian audiences, Jha’s career has been a blend of creativity and operational excellence. As he steps into this new role, the sports broadcasting landscape in India and South Asia is set for a fresh and dynamic chapter.
