MAM
Django wins Eva’s digital mandate as brand eyes fresh chapter
Agency to lead content, social and influencer strategy for iconic women’s brand
MUMBAI: Django has won the digital mandate for Eva, the flagship personal care brand from TTK Healthcare, as the legacy label looks to sharpen its relevance among a new generation of consumers.
The appointment marks a calibrated reset rather than a reinvention. One of India’s earliest women’s deodorant brands, Eva is seeking to evolve its voice while staying rooted in the confidence-led positioning that built its following.
Django’s remit spans content strategy, social media management, campaign development, influencer collaborations and long-form brand storytelling, with a focus on driving recall and cultural resonance across digital platforms.
“Eva already has a strong personality and a loyal audience,” said Django co-founder Aashay Shah. “The opportunity lies in evolving how the brand speaks and shows up today, without losing what people already love about it.”
At TTK Healthcare, the brief reflects a broader push to modernise engagement as personal care consumption patterns shift online. “Eva has always been about making the everyday feel special,” said TTK Healthcare head of digital and ecommerce Arjun Siva. “Django understood that spirit immediately and brought ideas that feel confident, current and emotionally grounded.”
Founded in 2019, Django has grown into a mid-sized integrated digital agency, working across strategy, content, performance marketing and influencer-led campaigns. Eva, launched in 1998, remains one of TTK Healthcare’s most recognisable consumer brands, with a portfolio spanning deodorants, perfumes, roll-ons, lip care and talcs.
Brands
Budweiser 0.0 partners five IPL franchises to boost fan engagement
Fan-first campaign brings city pride, merch and match-day culture into focus
NEW DELHI: Budweiser 0.0 has announced its debut partnership with five franchises in the Indian Premier League, marking a significant step in its growing play in India’s cricket ecosystem.
The brand has teamed up with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals for the ongoing season, aiming to connect with fans across key cricketing cities.
The collaboration signals the brand’s shift from national-level associations to more localised, city-driven engagement. It builds on Budweiser 0.0’s “In the Hands of Fans” platform, which focuses on celebrating the passion, rituals and identity that supporters bring to the game.
As part of the partnership, the brand will roll out limited-edition merchandise inspired by each of the five teams, giving fans a tangible way to showcase their loyalties. The initiative is designed to tap into match-day culture and extend fan engagement beyond the stadium and screen.
Commenting on the move, AB InBev vice president marketing & trade marketing Vineet Sharma said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture, acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey, taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we will celebrate the pride, traditions and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
The move also builds on the brand’s earlier association with global cricket events, as it looks to deepen its presence in India through culturally relevant storytelling and fan-led experiences.
As the IPL season unfolds, Budweiser 0.0 is betting on city pride and fan passion to drive its next innings, turning spectators into participants in the ever-evolving world of cricket fandom.
