MAM
Django wins Eva’s digital mandate as brand eyes fresh chapter
Agency to lead content, social and influencer strategy for iconic women’s brand
MUMBAI: Django has won the digital mandate for Eva, the flagship personal care brand from TTK Healthcare, as the legacy label looks to sharpen its relevance among a new generation of consumers.
The appointment marks a calibrated reset rather than a reinvention. One of India’s earliest women’s deodorant brands, Eva is seeking to evolve its voice while staying rooted in the confidence-led positioning that built its following.
Django’s remit spans content strategy, social media management, campaign development, influencer collaborations and long-form brand storytelling, with a focus on driving recall and cultural resonance across digital platforms.
“Eva already has a strong personality and a loyal audience,” said Django co-founder Aashay Shah. “The opportunity lies in evolving how the brand speaks and shows up today, without losing what people already love about it.”
At TTK Healthcare, the brief reflects a broader push to modernise engagement as personal care consumption patterns shift online. “Eva has always been about making the everyday feel special,” said TTK Healthcare head of digital and ecommerce Arjun Siva. “Django understood that spirit immediately and brought ideas that feel confident, current and emotionally grounded.”
Founded in 2019, Django has grown into a mid-sized integrated digital agency, working across strategy, content, performance marketing and influencer-led campaigns. Eva, launched in 1998, remains one of TTK Healthcare’s most recognisable consumer brands, with a portfolio spanning deodorants, perfumes, roll-ons, lip care and talcs.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
