MAM
Dizo ropes in Tutting Crew for launch of its latest product range
Mumbai: New year, new products, new campaigns – the party of 2022 seems to have only begun for Dizo, the first brand from the realme TechLife ecosystem. The brand has kick-started 2022 with the launch of its latest products, Dizo Watch R and Dizo Buds Z Pro.
Dizo has collaborated with India’s tutting dance crew, Tuttix Crew, to create a digital film that showcases the Tuttix crew placing both products at the center of their art form. “Executed by White Rivers Media, the launch video is different from usual product launches,” said the brand. “It is short and crisp. It is entertaining and yet product-focused.”
Dizo India CEO Abhilash Panda said, “Creativity is at the cornerstone of Dizo’s approach to product development and marketing. And as one of India’s emerging wearables brands, we appreciate art in all forms. With this campaign, our priority was to make sure it’s different from what’s already out there. So, when team Dizo & White Rivers Media suggested Tuttix Crew and the concept, we knew this was it.”
White Rivers Media co-founder and CEO Shrenik Gandhi said, “Our journey with Dizo has always been the one to look forward to. The sheer power that the brand motto, ‘Be Different’ holds not only helps the brand to stand out with its product list but also allows us to think of ideas that come from a place of passion, disruption, and impact – which aligns perfectly well with our motto.”
With the tagline “Be Different,” the brand aims to break the clutter of tech similarities and offer solutions that are aligned to the needs of every different consumer.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
