Ad Campaigns
Disney Star launches #MixItUp campaign film to celebrate Pride month
Mumbai: It’s Pride month of 2022 and to celebrate this lyrically, Disney Star network has launched a powerful music video #MixItUp. Disney Star recognizes and appreciates the need for creating a more inclusive world.
We live in a world full of colour and all shades together make the rainbow. Man, woman, gay, lesbian, transgender, and a plethora of shades define us. The world and India have been waking up to the need for celebrating diversity and expression, demonstrating respect for every individual, and affirming individual choices and the right to be who they want to be.
To open conversations, the network ignited the idea of pushing boundaries symbolically – and inspiring everyone to consciously make space without prejudice and make the world even more beautiful.
The campaign video #MixItUp features real people with real stories and true love in one space, regardless of gender or sexual orientation. Some were outstanding singers, some were great dancers, and we mixed it all up.
The result was a loving message that encouraged each one to open their hearts to everyone. After all, a world full of love makes room for everyone.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
