MAM
Disney, Mumbai Indians launch ‘Mickey Cricket’ merchandise
MUMBAI: Disney and IPL franchise Mumbai Indians have kicked off their one year relationship with the launch of ‘Mickey Cricket‘, a limited edition merchandise range.
The products will include apparel and accessories, footwear, stationary, home and toys, all featuring Disney’s Fab Five in fun cricketing attire.
The merchandise range is created for kids aged 4-14 and will be available at shopping destinations across the nation, including Reliance Trends and Hyper City, and also online at www.shopatdisney.in and www.mumbaiindians.com.
Walt Disney Company (India) VP, consumer products and retail Roshini Bakshi said, “Creating memorable experiences for kids and families is at the heart of everything we do at Disney. India is a cricket crazy nation and the popularity of Mumbai Indians is unmatched. We are excited to bring our India fans this amazing opportunity to experience the most celebrated sport in the country with their favourite characters Mickey and friends in fun clothing avatar”.
The focus will be in the Western part of the market.
“We also expect some orders to come from other parts of the country where there are fans of Mumbai Indians residing. Already stores have placed orders wroth Rs 140 million,” Bakshi said.
Disney‘s consumer products business has seen double-digit growth over the past few years. The business has been helped by products from the ‘Cars‘ film franchise as well as Hannah Montana.
“We are talking to other IPL franchises. Mumbai Indians are trying to build a 360 degree brand, extending it beyond the cricket field. This year this tie up is a key focus area for us. We want to make the connection between Mickey and Indian kids stronger. That is why we have launched Mickey Cricket,” Bakshi said.
Mickey cricket merchandise price points range from Rs 50-Rs 2000.
Mumbai Indians owner Nita Ambani said, “We hope to make the Season V of IPL special for our young Mumbai Indians fans with the launch of this exciting Mickey and friends merchandise. We are very excited about this tie-up with Disney and hope to surprise our fans with more exciting offerings in the future”.
Disney will also run a consumer promotion ‘Scratch it!‘ during the IPL season to offer an opportunity for fans to meet Mumbai Indians players, win free tickets to Mumbai Indians matches and take ‘Mickey Cricket’ merchandise home.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
