Ad Campaigns
Disney India launches a magical campaign for Frozen merchandise
MUMBAI: Disney India has introduced two magical Frozen TVCs’ on 7 September to celebrate the spirit of sisterhood, featuring two young daughters and how they get inspired by the Frozen sisters in their everyday lives. The TVCs’ showcase the happy conversations, secrets and promises shared between sisters.
A three-week campaign, during which the commercials will be aired across top television networks including kids channels, Disney Channel, Cartoon Network, Nick, Pogo, GECs, SAB TV and Colours, with as many as 18+ exposures a day on the channels and expected reach of 3Cr+ individuals, has been planned.
The campaign will also bring alive the magic on social media as the ads simultaneously premiere on the Disney India Facebook page, which will be further enhanced with a Disney Frozen store during the Flipkart Big Billion Days sale. Disney plans to launch a wide collection of Disney Frozen dolls, apparel and exclusive offers on the e-commerce platform.
All the fans and girls will also get an opportunity to meet Elsa at the Magical world of Disney in Hong Kong on purchasing Disney Frozen products on Flipkart during the Big Billion Days sale.
Short format content around the Frozen theme will be published on social media, promising engaging contests with exciting giveaways. The products are available at Hamleys, Flipkart and all leading stores.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
