Brands
Disney Cruise Line unveils Lion King fireworks show with Shah Rukh Khan as narrator
SINGAPORE: Disney Cruise Line has announced an all-new Lion King-themed fireworks spectacle, The Lion King: Celebration in the Sky, set to debut aboard the Disney Adventure, its first ship to homeport in Asia.
The cruise company, the only one globally to stage fireworks at sea, has roped in actor Shah Rukh Khan as the narrator, bringing his voice and storytelling flair to the immersive night-time experience. Khan previously voiced Mufasa in the Hindi versions of The Lion King (2019) and Mufasa (2024).
The show will blend large-scale pyrotechnics, dramatic lighting and iconic music from the franchise, including Circle of Life, Hakuna Matata, He Lives in You and Can You Feel the Love Tonight. The musical score features new arrangements recorded by the Royal Scottish national orchestra, alongside harmonies from South Africa’s Ndlovu Youth Choir.
Set against the open sea, the spectacle will run on select evenings during three-night and four-night voyages. Guests can check schedules through the Disney cruise line navigator app while onboard.
The Disney Adventure will sail from Singapore on short cruises designed entirely around at-sea experiences, offering entertainment, dining and retail attractions as Disney Cruise Line expands its footprint in Asia.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
