MAM
Disha Patani appointed brand ambassador of Nescafé ready-to-drink
MUMBAI: Nestlé India Ltd has recently appointed youth icon Disha Patani as the brand ambassador of Nescafé ready-to-drink, the dairy-based beverage from the company. Patani is the first celebrity endorser to be associated with Nestlé’s Nescafé ready-to-drink range that was launched in October 2016.
“Nescafe ready-to-drink is an ideal dairy-based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomise in Nescafe ready-to-drink,” said Nestlé India general manager Arvind Bhandari as quoted by Livemint.
The 180 ml tetra packs are priced at Rs 30 and are available in three flavours- including chilled latté, hazelnut and intense café. The ready-to-drink range is available across the country, both in-store as well as e-commerce platforms.
This dairy-based beverage brand in also available in can packaging, having two flavours including chilled latté and intense café. It is priced at Rs 35 for 180ml cans.
Nestle India has eight manufacturing facilities across the country and offers a variety of products in various categories. The company sells several chocolate brands like Kitkat, Munch, Milkybar and Bar One. Its milk products and nutrition category offers Everyday and A+ Greek yoghurt. It has a presence in the coffee and ready-to-drink category through the brand Nescafe. It also retails ready-to-cook noodles and ketchup under the brand Maggi as well as milk powder Everyday.
Also reads:
Nescafe Sunrise moves creative account to Publicis
Nescafe launches new summer campaign
Nestlé supports ‘Nanhi Kali’; changes packaging
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
